D - Sales & Selling 1

This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications, and technologies, focusing on how companies can create and maintain mu……続きを見る

A concise extension of the business classic Topgrading, targeted to sales managers Brad Smart's Topgrading has sold more than 150,000 copies since 1999, making it the definitive book for executives ……続きを見る

Using videos for business is now an essential strategy for an effective marketing mix. Fact is, very few online marketing plans can be effective without the use of video. Videos are very interact……続きを見る

One of the most important things in an Internet Marketing business is a list of contacts. The people on your list are your target customers. You must convert them into a strong customer base that r……続きを見る

Pink suede boots? What do they have to do with a book about sales and marketing? No, this is not a book about women's obsession with shoes. It's a sales and marketing book that will introduce busine……続きを見る

From personalizing memorials and visitations to aftercare for the bereaved, this thoughtful manual helps owners and staff of funeral homes and cemeteries better understand their customers and the sp……続きを見る

Expand your customer relationships into higher levels of commitmentーand close more sales! You may have many great customer relationshipsーbut there’s a good chance you have an even greater number o……続きを見る

With a jolt you pull your car to the side of the road, and read the job sign that can't be over one day old: New Home of ABC Inc.; General Contractor, XYZ Construction Co. You think out loud, "I kne……続きを見る

Selling in the 21st century is a whole new game. Every day you face educated and skeptical buyers who are tired of traditional sales techniques and tricks. A whole new playbook is needed to focus on……続きを見る

Each company expanding its activities to foreign countries and advertising its products faces the question of how to do it. The book addresses the following questions: What are the social, cultural ……続きを見る

Academic libraries have continually looked for technological solutions to low circulation statistics, under-usage by students and faculty, and what is perceived as a crisis in relevance, seeing them……続きを見る

Every entrepreneur and small business owner is in business with the hopes of making money. In order to make money, you have to have strategies in place to attract, convert, and retain quality paying……続きを見る

Criminal and terrorist organisations are increasingly turning to white collar crime such as fraud, e-crime, bribery, data and identity theft, in addition to more violent activities involving kidnap ……続きを見る

Big Social Mobile shows that big data, along with social and mobile media, can improve enterprise performance significantly, but only when implemented in a holistic fashion. This book offers an inte……続きを見る

By any standard, the pharmaceutical industry's history has been a successful one. In addition to its profits and shareholder dividends, it has been seen by investors as relatively low risk and, larg……続きを見る

Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from ……続きを見る

The theory of integral dynamics is based on the view that the development of individual leaders or entrepreneurs requires the simultaneous development of institutions and societies. It seeks a speci……続きを見る

In this pithy yet compact book, David Wolf, provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative ……続きを見る

In this groundbreaking book, author David Forbes explains human motivation and provides ways that marketers can effectively reach the consumer. The book uses decades of psychology research and the a……続きを見る

Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual ……続きを見る

Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumer……続きを見る

This book discusses continuous improvement strategies of Japanese convenience store operators. The study highlights the efforts of companies operating under lean management systems to identify new, ……続きを見る

This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The book begins with an overview of traditional word-of-mouth (WOM)……続きを見る

NEEDS Selling Solutions is written for sales professionals who want to explore new methods, hone skills and sell more effectively. Seasoned and successful authors disclose practical and effective se……続きを見る

A practical guide full of quick and easy to read ideas and advice for the seasoned business owner and novice sales professional alike, Pull You Nose Up is a must read for anyone looking to improve o……続きを見る

DO YOU STRUGGLE WITH THE FOLLOWING WHEN ATTEMPTING TO SET APPOINTMENTS? Finding the time to make the calls Figuring out how many calls are necessary to hit your goals Staying organized once youve go……続きを見る

DO YOU DO THE FOLLOWING WHEN ATTEMPTING TO SET APPOINTMENTS? Ask, How are you today? or, Do you have time to talk? to begin a call Continually modify your value proposition thinking that the perfect……続きを見る

Memoirs of an Impurfect Salesman: Truths Taught through Forty Years of Experience is a must read for any new or prospective salesperson. The book will help all achievers avoid the pitfalls of life a……続きを見る

Programma di Tecniche di Vendita Strategie Avanzate per Venditori di ogni Livello COME COMPIERE PASSI VELOCI NEL SETTORE DELLA VENDITA Come sperimentare e sviluppare le tue capacità di vendita. Perc……続きを見る

SELF-PUBLISHING YOUR BOOK IN MULTIPLE FORMATSis designed to help writers take advantage of the many formats for publishing and selling books. It features an introduction to the different platforms a……続きを見る