著者：Nandish Patel
出版社： Taylor & Francis
発売日： 2014年12月09日
Taking a unique approach to systems analysis and design, this insightful book provides learners with a critical personal framework for considering and developing knowledge and practice of systems an……続きを見る
Today’s best companies get it. From retail to finance and industries in between, the organizations who recognize that doing good is good business are becoming the ultimate value creators. They’re ch……続きを見る
Many marketers fear that the field's time-worn principles are losing touch with today's realities. "Does Marketing Need Reform?" collects the insights of a select group of leading marketing thinkers……続きを見る
**Finalist for the 2022 Leonard L. Berry Marketing Book Award from the American Marketing Association, which recognizes the top marketing books annually**
In our increasingly digital, mobile, and gl……続きを見る
