The second edition of this highly accessible, core textbook continues to offer students a practical guide to the process of planning, undertaking and writing about qualitative research in public rel……続きを見る
At the dawn of a major digital revolution packed with a massive surge of imposed change, managers wake up to a realisation that heads to a slippery slope…
Can Generation X and their predecessors tru……続きを見る
More productivity. Less drama. It all starts with a healthy conflict culture.In the modern workplace, conflict has become a dirty word. After all, conflict is antithetical to teamwork, employee enga……続きを見る
Carlos Ledó is the company’s founder and owner of the Idai Nature brand, an entrepreneurial agricultural engineer with a background in business management and a believer in the world of branding. He……続きを見る
In industries around the world, marketing principles and skills are a means to achieve business goals. Marketing Management Essentials (Third Edition) will give you the foundational knowledge ー fro……続きを見る
Marketing Management concepts explained in a simplified way
Tools that can help you navigate your role as a marketing manager
How to use marketing to manage customer relationships
Understand the re……続きを見る
Carlos Ledó es el fundador de la empresa y propietario de la marca Idai Nature, un ingeniero agrónomo emprendedor con formación en dirección de empresas y creyente del mundo del branding. Un visiona……続きを見る
It is the first time that the different strategic advertising mechanisms are explained in a single book. And this is also the first time that a book has brought together the most important and trans……続きを見る
Marketing Management concepts explained in a simplified way
Tools that can help you navigate your role as a marketing manager
How to use marketing to manage customer relationships
Understand the re……続きを見る
