The articulation between the social and solidarity-based economy (SSE) and territory is not self-evident. For the contributions to this volume, the challenge was one of disentangling these interrela……続きを見る
De quoi nous parle la consommation, de quoi la consommation est-elle le cœur ?
Consommation, marché, marketing, marchandisation voici bien l'univers sémantique qui hante la société contemporaine. Po……続きを見る
Cet auteur qui a marqué les sciences sociales du XXe siècle voit son œuvre depuis la fin de sa vie, retravaillée, réinvestie, parfois également déconstruite et souvent malheureusement travestie. Nou……続きを見る
Ce ne sera pas le moindre paradoxe que de trouver dans cette contribution sur la consommation, un chapitre sur Marcel Mauss. Il faut dire que ce « célébrissime inconnu » (Tarot, 2003) occupe un espa……続きを見る
« Quant aux Français, loin de tirer parti d’une source aussi riche, ils ont préféré emprunter les étrangers qui les avaient eux-mêmes copiés. [...] Ah ! connaissons mieux la valeur de ce que nous po……続きを見る
Boltanski et Thévenot s’inscrivent, dès la fin des années soixante-dix, dans le programme de recherche de la sociologie pragmatique qui s’oppose, d’une part, au déterminisme social tel que promu par……続きを見る
Entre les thèses de l’idéalisme et celles du naturalisme, Merleau-Ponty propose une hypothèse intermédiaire : l’existence d’une troisième dimension dans les rapports de l’homme au monde – ce qu’il n……続きを見る
Despite significant theoretical advances in social and behavioural macroeconomics, little has been done to synthesise the disparate developments in these fields and point the way forward to future r……続きを見る
With this textbook, students will learn the concepts, theories and processes of consumer behaviour and how to apply them in a digitalized and competitive business landscape.
Consumer Behaviour combi……続きを見る
Sustainability, digitalization, and artification have become the cornerstones of a successful business model in a world rocked by the effects of a pandemic and a climate crisis. Organizational strat……続きを見る
Considering decreasing birth rates and increasing rates of life expectancy, the workforce is rapidly aging – resulting in a more age-diverse labor market. So far, research in IWO-psychology has not ……続きを見る
From Drew Eric Whitman (aka “Dr. Direct!”), the bestselling author of Cashvertising, comes a fun and accessible graphic novel on consumer psychology. Smashvertising is a heavy-content, real-world bu……続きを見る
'This is the most important - and fascinating - book yet written about how the digital age will affect our world' Walter Isaacson, author of Steve Jobs
From two leading thinkers, the widely anticipa……続きを見る
Over the past decades, collaborative initiatives between luxury brands and the art world have been increasing in number and relevance. At first treated as a mere trend or as a marketing stunt, in ti……続きを見る
Use Adobe Analytics as a marketer ーnot a programmer!
If you're a marketer in need of a non-technical, beginner's reference to using Adobe Analytics, this book is the perfect place to start. Adobe A……続きを見る
This book presents embodied economics as a foundational alternative to behavioral economics and other projects integrating economics and psychology inspired by the computational paradigm. The 20th c……続きを見る
Revised and updated for the second edition, this textbook presents over 100 exercises on industrial organization with detailed answer keys. While most textbooks on industrial organization focus on t……続きを見る
¿Qué es innovar? ¿Hace falta creatividad, ambición, conocimientos, improvisación? ¿Cuánto de la circuitería cerebral se pone en marcha en la innovación? ¿Es crear algo que no existe o mejorar lo que……続きを見る
This book explores the psychology behind effective business consulting. We dive into the various factors that shape client behavior and decision-making, and we provide insights into the most effecti……続きを見る
Este livro sobre CRM, ou gestão do relacionamento com o cliente, é praticamente um curso sobre o tema. Escrito por profissionais experientes nas áreas que atuam. Tema atual e de sobrevivência para a……続きを見る
Marketing and product development best practices for a fragmented economy
The rules for marketing and product development have changed forever. You no longer control where and how consumers receive ……続きを見る
著者：Erich Kirchler
出版社： Cambridge University Press
発売日： 2015年11月10日
Tax evasion is a complex phenomenon which is influenced not just by economic motives but by psychological factors as well. Economic-psychological research focuses on individual and social representa……続きを見る
Toys - from teddy bears to Barbie dolls to train sets - define our image of childhood innocence. But the truth is that toys represent a $21 billion a year industry, and with so much money at stake, ……続きを見る
"Mesmerizing & fascinating..." **ー**The Seattle Post-Intelligencer
"The Freakonomics of big data." ーStein Kretsinger, founding executive of Advertising.com
Award-winning | Used by over 30 universi……続きを見る
The newest, most successful strategies for landing the saleーbased on the latest discoveries in neuroscience and consumer psychology
BrainScripts for Sales Success explains consumer psychology to te……続きを見る
Global energy markets are rapidly turning away from fossil fuels towards wind and other competitively priced renewable sources. As renewables’ role in power generation expands, technology becomes an……続きを見る
This textbook presents 122 exercises on industrial organization with detailed answer keys. While most textbooks on industrial organization focus on theory and empirical findings, this textbook offer……続きを見る
