Understand what it takes to develop successful public relations campaigns
Effective public relations (PR) can help level the playing field between you and your competitors. You don't necessarily nee……続きを見る
This essential guide to financial communication provides a concise critical overview of this increasingly important field. It challenges existing assumptions about the role and significance of finan……続きを見る
Today, CEOs function increasingly as social activists, often pursuing socio-political causes which fall outside of their usual pursuit of the corporate or financial bottom line. Based on a series of……続きを見る
This accessible introductory textbook in persuasive communication speaks directly to the student by focusing on real-life experiences in personal, social, and professional contexts.
Through its use ……続きを見る
No one knows this better than Eric Dezenhall and John Weber, who help companies, politicians, and celebrities get out of various kinds of trouble. In this brutally honest and eye-opening guide, they……続きを見る
Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates s……続きを見る
You’re either fully engaged with your audience or you’re irrelevant. The choice is yours.
What do Chipotle and The Matrix and Intel and Old Spice and The Teenage Mutant Ninja Turtles know that you d……続きを見る
Marketing In 4 Weeks is a comprehensive guide to contemporary marketing and PR, giving you everything you need to know in one place. Made up of four bestselling books in one, this book delivers a co……続きを見る
At 65 I found myself healthy cancer-free and jobless. After completing a self-reliance program offered by my church I began driving Uber and applying the principles I used in training and teaching t……続きを見る
Introducing Public Relations is your guide to the basics of public relations: where it came from, what it means and what issues the industry faces today. It takes readers from the origins of PR all ……続きを見る
Il testo presenta i principali argomenti legati alla comunicazione pubblicitaria, dalla sua evoluzione nel dopoguerra fino alla pubblicità globale passando per le agenzie pubblicitarie, gli effetti ……続きを見る
In an age when scandal can destroy a company's brand or anyone's reputation in an instant -- Glass Jaw is an Art of War guide to modern crisis management.
In boxing terms, a tough-looking fighter wh……続きを見る
