Eric - Research 1

This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a step-by-step approac……続きを見る

Schooling Your Boss to not Suck takes a fun and sarcastic journey into tales of horrible bosses. There are countless books on improving the workplace, but nothing quite like this. Is your boss a sup……続きを見る

Has a commercial ever brought you to tears? Has a movie ever inspired you so much you change your way of life? Has the series finale of a television show ever broken your heart? Has a video game eve……続きを見る

The latest book from Dr. Direct! will show you how to master online advertising and enhance your social media strategies. This is the perfect companion to the author’s bestselling book Cashvertising……続きを見る

New Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing analytics. While connecting to traditional research approaches such as surveys and fo……続きを見る

Whether professional or amateur, sports businesses must develop their brand and image to meet the expectations of a diverse environment, consisting of fans, sponsors, and other stakeholders. The val……続きを見る

The business environment is changing more rapidly than ever before, and new business ideas are emerging. This book discusses applying insights from design thinking to craft novel strategies that sat……続きを見る

Ci sono business che vengono definiti per loro natura “non profittevoli”. Poi arriva un’azienda come Disney e qualcosa inizia magicamente a cambiare. Prima si impone in mercati apparentemente poco s……続きを見る

First book to combine financial results with proprietary benchmarking data and in-depth interviews with experienced knowledge practitioners. The resulting framework provides an inside- and outside-t……続きを見る

Vuoi creare un mercato per la tua attività? Ecco il libro che fa per te. Noi di Italian Business Design ti offriamo un modo semplice e diretto per scoprire alcune innovative strategie e tattiche per……続きを見る

One Power for All, All for One Team...the Power of Teamwork The power of teamwork is not one to be sneezed at. Especially in today work's environment, you will need to work well and get along with o……続きを見る

Showing how market researchers can get a seat at the decision-making table, this book is the essential guide to mastering storytelling techniques that can dramatically enhance the impact of research……続きを見る

In diesem Buch wird die Anwendung der Design-Thinking-Methode zur Entwicklung von neuartigen Strategien und neuer Geschäftsideen dargestellt. Neue Strategien sind nötig, da die wirtschaftlichen Rahm……続きを見る

Over the past decades, collaborative initiatives between luxury brands and the art world have been increasing in number and relevance. At first treated as a mere trend or as a marketing stunt, in ti……続きを見る