F - Consumer Behaviour 1

Billions of people throughout the world are paid for their work. This book was written to explain why they earn what they earn and, in doing so, to help readers understand how they can earn more in ……続きを見る

The Customer support team is the face of a business. Its members are the first customers encounter. If the customer experience with customer support is good, the company is good, and it grows. There……続きを見る

Small is Beautiful is E. F. Schumacher's stimulating and controversial study of economics and its purpose. This remarkable book examines our modern economic system - its use of resources and impact ……続きを見る

As one of the first texts to take a behavioral approach to macroeconomic expectations, this book introduces a new way of doing economics. Rötheli uses cognitive psychology in a bottom-up method of m……続きを見る

IZA World of Labor distils and condenses the best thinking and research on labor economic issues to enable decision-makers make better informed policy decisions. Written by well-known labor economis……続きを見る

It’s a new world online, where consumers can publish their writing and gain a public presence, even a mass audience. This book links together blogging, writing reviews for Yelp, and creating pinboar……続きを見る

We know where we are with a fairy story. There is a cast of predictable characters, the hero or heroine is submitted to terrible trials, cruelty, and injustice but in the end the baddies get their c……続きを見る

Using 18 new cases this book shows that in the past companies did not manage labour or customers as long as they did not need to. Tougher competition has forced them to recover control using more pr……続きを見る

At the turn of the twentieth century, an emerging consumer culture in the United States promoted constant spending to meet material needs and develop social identity and self-cultivation. In Sold Am……続きを見る

A collection of short, bite-sized nuggets of insight into the psychological ups and downs of the leadership journey from one of the world’s top thinkers on leadership. Leadership often means living ……続きを見る

Leading researcher John F. Tomer presents an invigorating and concise introduction to behavioral economics that offers essential behavioral theories, perspectives, trends and developments within thi……続きを見る

It may be hard to believe in an era of Walmart, Citizens United, and the Koch brothers, but corporations are on the decline. The number of American companies listed on the stock market dropped by ha……続きを見る

Visual Branding pulls together analyses of logos, typeface, color, and spokes-characters to give a comprehensive account of the visual devices used in branding and advertising. The book places each ……続きを見る

This open access book looks at how a democracy can devolve into a post-factual state. The media is being flooded by populist narratives, fake news, conspiracy theories and make-believe. Misinformati……続きを見る