This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to……続きを見る
Visits to customers by a cross-functional team of marketers and engineers play an important role in new product development, entry into new markets, and in exploring customer satisfaction and dissat……続きを見る
Almost every advertising, promotion, or marketing communications textbook is based on an inside-out approach, focusing on what the marketer wants to communicate to customers and prospects. This text……続きを見る
著者：F. Godart
出版社： Palgrave Macmillan UK
発売日： 2016年05月31日
Proposing a comprehensive account of the global fashion industry this book aims to present fashion as a social and cultural fact. Drawing on six principles from the industry, Godart guides the reade……続きを見る
This new book offers all the authority of Naresh Malhotra’s best-selling Marketing Research title combined with lots of European examples and a clear focus on helping students to understand how to d……続きを見る
Understanding marketing research to make better business decisions
An ideal resource for busy managers and professionals seeking to build and expand their marketing research skills, The Market Resea……続きを見る
