F - Sales & Selling 1

Market-Led Strategic Change, 5th edition, has been fully revised and updated to reflect the realities of 21st century business and the practical issues for managers in the process of going to market……続きを見る

Why should salespeople "Embrace" cold calls? Simply put, it is nothing more than meeting someone for the first time. As sales professionals it is your job to turn strangers into friends, but if you ……続きを見る

In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward 'service-dominant (S-D) logic', describing the shift fro……続きを見る

A set of four e-books on engaging social media, marketing strategies and more This is a four-publication set called Social Marketing. The collection includes: UnMarketing, the Science of Marketing, ……続きを見る

A study of retroscapes, commercial environments that evoke past times and places, a ubiquitous manifestation of modern marketing. It covers an array of retailing milieux, in a number of different co……続きを見る

Doing business in today's economy and surviving requires a new paradigm. Who are at the center of this new approach to doing business? CONSUMERS. Historically, power struggles have raged between sup……続きを見る

Bei den heute gegebenen Veränderungen, die auf den Verkauf wirken, hat die Politik durch die Neugestaltung des § 7 OWG die Finger im Spiel gehabt. Viele Verkäufer beurteilen die Einschränkungen bei ……続きを見る

From a period of growth and considerably high levels of profitability, Greek banks recently found themselves battling a major decrease in demand in the local market, and an increase in non-performin……続きを見る

Selling is everything delivers as no other book to share how we all purchase everything in our lives, personally and professionally. Understanding other people's desire to get "What's in it for me?"……続きを見る

The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of pl……続きを見る

The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, ……続きを見る

Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' nee……続きを見る

This book provides practical know-how on understanding, implementing, and managing main stream social media tools (e.g., blogs and micro-blogs, social network sites, and content communities) from a ……続きを見る

Meta-regulation presents itself as a progressive policy approach that can manage complexity and conflicting objectives better than traditional command and control regulation. It does this by ‘harnes……続きを見る

NEEDS Selling Solutions is written for sales professionals who want to explore new methods, hone skills and sell more effectively. Seasoned and successful authors disclose practical and effective se……続きを見る

ENDORSEMENTS: "A 'must read' for every real estate agent wanting to sell more homes. Loaded with great advice and entertaining to read." Jerry Reece CEO - Reece & Nichols Realtors a Partner with Hom……続きを見る

Sales Management is written to give students the information they need to compete in the real world. the primary objective is to offer students a thorough, up-to-date and integrated overview of the ……続きを見る

'Tales from the Marketplace: Stories of Revolution, Reinvention and Renewal' is a highly innovative approach to building an understanding of the realities of market-led strategic change in companies……続きを見る

The Power of Direct Selling. Direct selling is not an industry per se nor is it merely a go-to-market business model and channel to reach consumers. It is bigger than any of this – direct selling is……続きを見る

Partial least squares structural equation modeling (PLS-SEM) has become a standard approach for analyzing complex inter-relationships between observed and latent variables. Researchers appreciate th……続きを見る

In many cases, globalization and internationalization in the competitive environment mean that the call for honesty, justice and integrity is becoming ever louder in the corporate environment. Howev……続きを見る

For most of the post-war period, alcohol problems had been viewed primarily as individual problems. During the 1970s and 1980s, research highlighted the importance of larger socio-economic factors i……続きを見る

Are you tired of traditional business models that require hefty investments and high risks? Do you dream of building aprofitable online business with minimal overhead and maximum flexibility ? Are y……続きを見る

This book is a key introduction to ethics in engineering, providing professionals at all stages of their career with guidance on navigating the increasingly complex world of practising engineering e……続きを見る

Manfred Kets de Vries is one of the most authoritative voices on organizational dynamics, leadership, executive coaching, and psychotherapy today. In all his roles, he has noticed that questions are……続きを見る

To be at the top page rank in Google, Yahoo and every major search engine existing today is the ultimate goal of every internet marketer! Why? Because to be found there means you are easily accesse……続きを見る

In this volume Drucker has collected twelve essays on technology and management and their relationship to, and interaction with, human society. In these essays the reader is able to grasp and savour……続きを見る

Over the last 30 years, corporate social responsibility (CSR) has become a household term, reflecting a combination of factors that we have come to associate with that most catch-all of terms "globa……続きを見る

Expanding on the editors' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents a challenging new paradigm for the marketing discipline. This new paradigm is ser……続きを見る

A revolution is taking place in the way companies organize and manage the 'front-end' of their organization, where it meets its customers. Traditional concepts of sales management, account managemen……続きを見る