The essential packaging design resource, now with more patterns than ever!
For more than two decades, The Packaging Designer's Book of Patterns has served as an indispensable source of ideas and pra……続きを見る
Learn to design simple, powerful, and timeless logos.
*Winner of the 2022 American Graphic Design Award for Book Design from Graphic Design USA*
When you think of a brand, often the first thing that……続きを見る
The importance of technology transfer for the competitive advantage of companies and the economic success of nations cannot be overstated. Technology is a determining element for firms and nations t……続きを見る
Savvy managers no longer look at contracts and the law reactively but use them proactively to reduce their costs, minimize their risks, secure key talent, collaborate to innovate, protect intellectu……続きを見る
This book focuses on how to succeed in China, the globe’s largest consumer market, through the branding market strategy. What are the undisclosed recipes that brands can follow to capture the attent……続きを見る
