Comment les études qualitatives peuvent-elles relever les défis lancés par les nouvelles technologies de communication et par les changements des comportements et des mentalités des consommateurs ? ……続きを見る
Designed to help readers analyze and interpret research data using IBM SPSS, this user-friendly book shows readers how to choose the appropriate statistic based on the design; perform intermediate s……続きを見る
著者：George P. Moschis
出版社： Springer International Publishing
発売日： 2019年03月17日
This book examines consumer behavior using the “life course” paradigm, a multidisciplinary framework for studying people's lives, structural contexts, and social change. It contributes to marketing ……続きを見る
Hire the Best - Ditch the Rest highlights proven team building strategies by identifying the "12 Types" of employees. Identifying the employees that are "toxic" to your team is the key ingredient to……続きを見る
