Inc. - Consumer Behaviour 1

Emotion Inspires details the impact of music on emotion and consumer behavior, and how you can make it a strategic part of your brand experiences to drive engagement, inspire loyalty, and increase l……続きを見る

Internet Marketing Basics For Newbies Marketing has always been an exciting profession. There is the challenge of coming up with new and creative ways to catch the attention of the public, hold that……続きを見る

This book presents lists of how to change hardware and behavior for efficiency as well as why this works in a theory explaining the list items and teaching the reader to advance the theory. 続きを見る

“New Ritual Society is impressively thorough and wide- ranging” - Randall Collins “The development of consumerism-related and mass-culture art is also taken into consideration. And this is not merel……続きを見る

Originally published in 1987, Colin Campbell’s classic treatise on the sociology of consumption has become one of the most widely cited texts in sociology, anthropology, cultural studies, and the hi……続きを見る

Recurrent Patterns' host Vaclav Vincalek interviews Eric Siegel, Ph.D. Eric is the Founder of Prediction Impact, Inc. a predictive analytics consulting firm. He is a former Columbia University profe……続きを見る

Combining global, media, and cultural studies, this book analyzes the success of Hallyu, or the "Korean Wave” in the West, both at a macro and micro level, as an alternative pop culture globalizatio……続きを見る

This collection of high quality, largely previously published essays, analyses a range of controversies in the field of the sociology of culture and consumption. Campbell made a major contribution t……続きを見る

This open access book looks at how a democracy can devolve into a post-factual state. The media is being flooded by populist narratives, fake news, conspiracy theories and make-believe. Misinformati……続きを見る

Savez-vous que moins de 10% des informations d’un discours proviennent des mots ? Les 90% restants proviennent de la communication non verbale, autrement dit le langage corporel. Vous vous gratter l……続きを見る

A sense of urgency pervades global environmentalism, and the degrowth movement is bursting into the mainstream. As climate catastrophe looms closer, people are eager to learn what degrowth is about,……続きを見る

Diverse consumers will buy from companies that attract them with a customized value proposition. The one-size-fits-all marketing approach caters to a bygone idea of the "American consumer." In Diver……続きを見る

An enlightening compendium of the best times of day, week, month, and life to do a variety of things ー from the serious (money, marriage) to the mundane (taking a nap, walking your dog) ー to save ……続きを見る

This book presents what is the state-of-the-art in the field of the food waste phenomenon at consumer level, including a thorough literature review, and it highlights trends in the field. It provide……続きを見る

Grab the top spot in your industry by seizing the power of IoT Smart products are everywhere. They’re in our companies, in our homes, in our pockets. People love these products. But what they love m……続きを見る

A passionate, personal account of the battle to feed and nourish family and friends. The continuing story of the rise and fall of good food finds us at the end of a decade of exceptional growth and ……続きを見る

Renting your spare room via Airbnb Selling jewellery you've made on Etsy Learning a new language on DuoLingo Sending a message with WhatsApp Finding a date on Tinder These activities are all made po……続きを見る

This business plan present the prototyped interface of cannabis friend as well as a business plan complete with market research, budget, and financial projections for the seed company Cannabis Frien……続きを見る

Inspired by her weekly column in Telegraph Weekend, this is Rose Prince’s guide to buying the tastiest, highest-quality good food with peace of mind and a clear conscience. Following the success of ……続きを見る

Con l’avvento di smartphone e tablet, lo shopping on-line è sempre più alla portata di tutti: si acquistano non più soltanto viaggi e vacanze, ma musica, film, mobile app, servizi bancari o assicura……続きを見る

Consumers’ beliefs and attitudes towards online sales significantly influence buying behavior on the internet. However, the impact of these thoughts and beliefs on the decision to make an online pur……続きを見る

Cosmopolitans are individuals with a distinctive kind of extended national and international orientation, a global vision, and sense of belonging to the world. These people are sophisticated and imp……続きを見る

A behind-the-scenes tour of the high-stakes world of IPOs and how a visionary band of startup executives, venture capitalists, and maverick bankers has launched a crusade to upend the traditional IP……続きを見る

Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of th……続きを見る

STOP TRYING TO OUT-CRAZY THE CRAZIES! Lately, we've been hearing a lot about things "escalating" – in a bad way: Disagreements between friends and lovers escalate into screaming matches and threats,……続きを見る

Customer Experience expert Jim Tincher provides the wisdom and tools to show business-to-business (B2B) organizations how to build and sustain superior customer experience (CX) as a core business ac……続きを見る