Inc. - Public Relations 1

As the world’s third-largest economy, Japan represents an attractive prospect to many companies seeking to expand their business overseas. But the country’s unique cultural and linguistic landscape ……続きを見る

Marketing researchers, companies and business schools need to be able to use statistical procedures correctly and accurately interpret the outputs, yet generally these people are scared off by the s……続きを見る

This book offers an engaging and accessible introduction to data visualization for communicators, covering everything from data collection and analysis to the creation of effective data visuals. Str……続きを見る

Media and Public Relations Research in Post-Socialist Societies tracks the birth, development, and contemporary expansion of communication research, with a focus on public relations and media resear……続きを見る

The one-of-a-kind how-to book that puts effective agency management strategies at your fingertips The classic text that describes in detail how to successfully manage and market a public relations f……続きを見る

Governments these days often boast about the efficiency of their electronic systems. Information communication technologies (ICTs) apparently allow public service to become cheaper, faster and more ……続きを見る

In 2014, the world was shaken by millions of people undertaking the ALS Ice Bucket Challenge on social media. It raised $115 million dollars.In Wake Up Call: Lessons from the ALS Ice Bucket Challeng……続きを見る

In today's turbulent world, the issue isn't if crisis will occur, but when. Do you know how to prepare for, navigate through and recover from crisis? Can you turn adversity into advantage? This book……続きを見る

Dynamics of Media Writing Third Edition gives students transferable skills that can be applied across all media platformsーfrom traditional mass media formats like news, public relations, and advert……続きを見る

Trouvez-vous difficile d'exprimer vos sentiments, vos pensées et vos idées ? Avez-vous déjà été mal interprété et mal compris ? Vous arrive-t-il de vous tromper ou de mal comprendre les signaux que ……続きを見る

The British Media Industries offers an accessible introduction to how the media in Britain operates and the impact that recent political, economic, and technological developments have had on the nat……続きを見る

In this book, Christina L. McDowell Marinchak and Sarah M. DeIuliis explore ways to unite corporate communication and integrated marketing communication (IMC ) by better understanding the human comm……続きを見る

Dive into the timeless classic "The Wealth of Nations" and uncover the secrets to prosperity and economic wisdom. This captivating read will take you on a journey through the fundamentals of economi……続きを見る