著者：Chris Leach
出版社： Springer International Publishing
発売日： 2022年03月23日
In the fast-moving consumer goods industry (FMCG), collaboration is often cited as the logical way for suppliers and retailers to create value. Yet, suppliers' experience has shown that doesn’t alwa……続きを見る
Every small business needs to punch above its weight online. This book shows you exactly how to do it. The perfect antidote to dubious how-to sites, books that talk to you like you're an idiot, or c……続きを見る
Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume provides a history of early American advertising, in a pre-regulation age when all manner of schemes ……続きを見る
