MB - Consumer Behaviour 1

This lively and engaging book helps marketers create more effective strategies and campaigns. It explores why customers behave the way they do, drawing on hundreds of psychological theories and show……続きを見る

Este livro nasceu de uma inquietação prática: por que tanta gente competente não é lembrada quando importa? Porque o cérebro decide antes de entender – e ele decide por pistas simples: contraste, cl……続きを見る

Providing insight into a broad and expanding range of topics, The Meanings of Dress, 5th Edition examines social, behavioral, and cultural aspects in fashion and dress based on current research and ……続きを見る

"There are some really great readings that supplement the theoretical underpinnings of each chapter." Angie G. Liljequist, Fontbonne University, USA "A comprehensive compilation of readings for stud……続きを見る

This book examines the fact-checking strategies adopted by major platforms such as Meta, X, TikTok, and YouTube to combat misinformation, including third-party verification, AI tools, community-base……続きを見る

The clock is ticking. We need to ACT NOW on our climate crisis. Humanity is at risk. When the whole world is talking about creating a more sustainable, equitable and conscious way of living, how has……続きを見る

Economics for Managers is a comprehensive and accessible textbook designed to bridge the gap between economic theory and practical business decision-making. This book offers a clear understanding of……続きを見る

How to Influence People::: "Learn to Use Persuasive Psychology to Leave a Massive Impact on People's Minds, Succeed in Your Relationships, and Win New Friends." Have you ever wished you knew how to ……続きを見る

How to Make REAL Money On YouTube: "Start Monetizing Your Channel as a Video Creator With AdSense, Affiliate Marketing, and Brand Deals" [Grow Your Channel With Algorithmic Marketing Secrets.] Have ……続きを見る

#Fans ou comment les nouvelles technologies donnent aux fans le pouvoir de transformer et redéfinir le monde des médias? Ce sont aujourd’hui les Millennials, ces jeunes gens connectés à Internet et ……続きを見る

Sustainability, digitalization, and artification have become the cornerstones of a successful business model in a world rocked by the effects of a pandemic and a climate crisis. Organizational strat……続きを見る

This study assesses income and poverty effects of vegetable commercialization in Kenya with a special focus on gender issues and evaluates the performance of institutional arrangements that link sma……続きを見る

Maximizing Your Miles: Top Travel Credit Cards and Expert Flight Hacks for Big Savings Unlock the secrets to saving big on your next adventure with Maximizing Your Miles. Inside, you'll discover the……続きを見る

O livro aborda a relevância do vendedor no sucesso de um negócio. O vendedor precisa ter um bom conhecimento dos produtos, suas características e benefícios, além de conhecer o mercado. É essencial ……続きを見る

**Named a Best Book of 2020 by NPR and Vanity Fair One of Smithsonian's Ten Best Science Books of 2020 “A searching and vital explication of germ theory, social norms, and what the modern era is rea……続きを見る

This book analyzes consumption patterns in Asian countries that are at different stages of economic development and highlights the similarities and disparities of consumption patterns across countri……続きを見る

Questa è la mia guida personale per svelare i segreti del marketing persuasivo e della manipolazione. Ho visto il lato oscuro del marketing, il modo in cui viene usato per convincere le persone ad a……続きを見る

Este libro pretende dar cuenta de las reivindicaciones, pasadas y presentes, que han utilizado el consumo como una herramienta crítica y transformadora. Pero más allá de los movimientos centrados en……続きを見る

Meet Your Savings Goals and Achieve Financial Freedom! Money Mastery is a combination of personal finance education and a savings tracker, ensuring that you have an understanding of how to use your ……続きを見る

This book analyses the household demand for consumer goods using a diverse database, consisting of 45 developed and developing countries. Household consumption patterns have undergone dramatic chang……続きを見る

O mercado de Cobrança e Recuperação de crédito ontem, hoje e amanhã, é mais um livro de Eduardo Tambellini, onde ele atua como autor e como coordenador editorial, e que reuniu 24 profissionais; que ……続きを見る

This Element argues that to understand why transparency “works” in one context, but fails in another, we have to take into account how institutional (macro), organizational (meso) contexts interact ……続きを見る

Every business discipline has a unique vantage point on value creation and destruction, and while specialists have devised solutions, leaders rarely use them because of the inherent complexity in tr……続きを見る

'That's not my job.' If you don't want your employees to say that, why do you start your relationship by giving them a narrow task and competency focused description of their job? We need people to ……続きを見る

Organizations are about conversations. For any organization to achieve its goals, people need to interact and those interactions require dialogue and conversation. Yet, thanks to technology, we seem……続きを見る

It started very small and full of hope. But its daring campaigns have placed Fairtrade goods at the heart of the supermarket shelves. From bananas and coffee beans to cotton and chocolate, Fairtrade……続きを見る

If you have ever though about starting your own business and experiencing the rewards and security that comes along with owning a business, then this is the book for you!"How to Start Your Own Busin……続きを見る

Sales is a critical part of any business. Being able to close more sales or increase the size of every sale is critical to both the success of the business and of the salesperson as well. Observatio……続きを見る

This is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. Deception permeates the American marketplace. ……続きを見る

Today listening skills are more important than ever before. With the increased cost or products and service, mistakes or misunderstanding can waste a lot of time and resources. In the business world……続きを見る