MB - Consumer Behaviour 1

**Named a Best Book of 2020 by NPR and Vanity Fair One of Smithsonian's Ten Best Science Books of 2020 “A searching and vital explication of germ theory, social norms, and what the modern era is rea……続きを見る

To our financial peril, most of us fail to realize how easily we can jeopardize our credit and how influential our personality is in doing so or not. Good People/Bad Credit, co-authored by a behavio……続きを見る

If you have ever though about starting your own business and experiencing the rewards and security that comes along with owning a business, then this is the book for you!"How to Start Your Own Busin……続きを見る

This is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. Deception permeates the American marketplace. ……続きを見る

Every business discipline has a unique vantage point on value creation and destruction, and while specialists have devised solutions, leaders rarely use them because of the inherent complexity in tr……続きを見る

Tired of your ads not working? When buying advertising and marketing, do you hold your breath as you click the "buy now" button to place your order? You shouldn't have to. What if you have……続きを見る

There is no such thing as an easy sale. However, selling to an existing customerーwhether by refreshing an old product or introducing a new and different productーis often easier, faster, and return……続きを見る

Today listening skills are more important than ever before. With the increased cost or products and service, mistakes or misunderstanding can waste a lot of time and resources. In the business world……続きを見る

The telephone can be your greatest friend or your worst enemy. It all depends on how you use it! You would be surprised at the number of times the telephone either makes or breaks the customer relat……続きを見る

Frontline Personnel are the people who interact with our customers each and every day. They are our first line of contact and very often how they interact will be the difference between satisfying a……続きを見る

Customer Service Skills are among the most sought after skills in the world today. Known to make people more productive and businesses more successful, people with these skills are often more secure……続きを見る

Repairing the equipment is just part of the job for a good technician. You must also "repair" the relationship with the customer. Customer Service Training for Service Technicians provides you with ……続きを見る

This concise monograph introduces and examines social influence from the perspective of the so-called target, rather than from the source, thus providing for the first time a bidirectional account o……続きを見る

Digital product research doesn't have to be difficult, take a long time, or cost a lot of money. Nor should it be a job solely for scientists or expert researchers. In this practical book, Aras Bilg……続きを見る

This two-volume text represents a common sense approach to basic microeconomics. Economics, far from being the dismal science, offers us valuable lessons that can be applied to our everyday experien……続きを見る

O mercado de Cobrança e Recuperação de crédito ontem, hoje e amanhã, é mais um livro de Eduardo Tambellini, onde ele atua como autor e como coordenador editorial, e que reuniu 24 profissionais; que ……続きを見る

This Element argues that to understand why transparency “works” in one context, but fails in another, we have to take into account how institutional (macro), organizational (meso) contexts interact ……続きを見る

This study assesses income and poverty effects of vegetable commercialization in Kenya with a special focus on gender issues and evaluates the performance of institutional arrangements that link sma……続きを見る

In this book, important works and approaches of policy-oriented emotion research are brought into a systematic context. For this purpose, three different types of emotions are elaborated, which in t……続きを見る

Meet Your Savings Goals and Achieve Financial Freedom! Money Mastery is a combination of personal finance education and a savings tracker, ensuring that you have an understanding of how to use your ……続きを見る

Sustainability, digitalization, and artification have become the cornerstones of a successful business model in a world rocked by the effects of a pandemic and a climate crisis. Organizational strat……続きを見る

Why the luxury market's fate rests in Chinese wallets The media has negatively focused on the Chinese political administration clamping down on gifting. Observers have come to doubt the strength of ……続きを見る

Sales is a critical part of any business. Being able to close more sales or increase the size of every sale is critical to both the success of the business and of the salesperson as well. Observatio……続きを見る

'That's not my job.' If you don't want your employees to say that, why do you start your relationship by giving them a narrow task and competency focused description of their job? We need people to ……続きを見る

Organizations are about conversations. For any organization to achieve its goals, people need to interact and those interactions require dialogue and conversation. Yet, thanks to technology, we seem……続きを見る

Have you ever wondered what separates a good company from a great one or a great one from a dominant company? Do you know why Amazon completely dominates the e-commerce market? Why does Uber lose mo……続きを見る

O volume de informações as quais estamos atualmente submetidos muitas vezes tem se tornado fatos preocupantes, principalmente em virtude da sua má utilização. A Lei Geral de Proteção de Dados – LGPD……続きを見る

What do you do when problems occur? How do you respond to difficult or negative situations? The way we respond to problems or negative situations can mean the difference between losing a valuable cu……続きを見る

No two people are exactly the same and if you try and use the same approach with everyone you will not be successful! Learn how to quickly discover the best way to approach any kind of customer so t……続きを見る

With major retailers closing brick-and-mortar stores every month and the continued shift to online shopping, there is a major push to strengthen customer loyalty by improving the customer experience……続きを見る