ContextoCorreos es una de las empresas más antiguas y reconocidas de España, con más de 300 años de historia. Tradicionalmente asociada al servicio postal, la empresa empezó a perder relevancia entr……続きを見る
Problemas clave• Pérdida de confianza pública: los usuarios comenzaron a desconfiar del uso que la plataforma hacía de sus datos.• Reacción política y legal: comparecencia de Mark Zuckerberg ante el……続きを見る
ContextoEn 2020, con la llegada de la pandemia de COVID-19, IKEA se enfrentó a uno de los mayores desafíos de su historia. Sus tiendas físicas, centro neurálgico de su experiencia de marca, tuvieron……続きを見る
ContextoHasta 2016, el mercado mexicano de distribución y venta de combustibles estaba controlado exclusivamente por la empresa estatal PEMEX (Petróleos Mexicanos). La reforma energética promovida p……続きを見る
ContextoMotor Verde es un proyecto de reforestación en España, que opera un e-commerce especializado en la venta de créditos de carbono certificados y no certificados. La empresa permite a usuarios ……続きを見る
Wat heb je nodig om van je prospects sneller klanten te maken?
Hoe formuleer je het ultieme salesverhaal?
Veranderen je closing- en verkooptechnieken wel mee met je prospects?
De telefoon gaat: "Mic……続きを見る
Winnaar PIM Marketingliteratuurprijs 2024
BAM Marketing Book of the Year 2024
Hoe communiceer je over je inspanningen rond duurzaam ondernemen vandaag en morgen? Doe je dat luid, stil of helemaal ni……続きを見る
This essential guide empowers readers to leverage artificial intelligence (AI) as a tool for efficiency, financial viability, growth and innovation, and as a force for positive social and environmen……続きを見る
Du musst kein Agent sein, um wie einer zu verhandeln.
Ein Blick. Eine Pause. Eine Frage zur richtigen Zeit. Es sind nicht die lauten Taktiken, die Gespräche entscheiden – sondern das Unsichtbare. Di……続きを見る
To present a multifaceted and holistic perspective of what makes Singaporeans happy, Tambyah, Tan and Yuen discuss the findings and insights from the 2022 Quality of Life Survey, which examines the ……続きを見る
AI is going to change brand strategy and marketing forever. Are you ready?
What does the rapid rise and astonishing rate of improvement of AI mean for brands in the next five years? Listen to what O……続きを見る
Consumption Corridors: Living a Good Life within Sustainable Limits explores how to enhance peoples’ chances to live a good life in a world of ecological and social limits.
Rejecting familiar recita……続きを見る
The Ultimate Instagram Marketing Guide for Business Owners is your go-to resource for building a powerful brand presence and driving real results on one of the world's most popular social media plat……続きを見る
The Fair Trade Scandal takes aim at the Fair Trade consumer movement which many assume to be entirely benign. Through a razor-sharp analysis based on insider knowledge, Ndongo Sylla shows that there……続きを見る
The Persuasion Protocol:
The Secret Manuscript That Teaches You to Sell Without Selling Yourself
You're not just reading a book.
You're walking through a manuscript that remembers you.
This is not y……続きを見る
Existe uma forma mais apropriada para identificar o público-alvo de um negócio, gerar vendas, monitorar os resultados de ações de comunicação e relacionar-se com o cliente? Que ações de relacionamen……続きを見る
En plena era posdigital, descubre los 10 principios fundamentales para diseñar e implementar estrategias de marketing de marcas de consumo y retail. En ‘RETAIL DISRUPTIVO’ dos renombrados especialis……続きを見る
Che tu sia un venditore, un imprenditore, un libero professionista, un networker, un manager, un dipendente, un insegnante, uno studente, una casalinga o un pensionato, ognuno di noi fa una cosa com……続きを見る
Are you ready to dive into the exciting world of digital products? This comprehensive guide will take you step-by-step through the process of creating and selling your first ebook, making it an esse……続きを見る
Negotiations and Dealmaking are about effectively dealing with people.
This book provides a jump start on how to deal with people and quickly build rapport and authentic relationships.
This book is ……続きを見る
A winning pitch is more than just data points and chartsーit's a compelling story that captivates from start to finish. Yet crafting such a pitch is an art few have mastered, leading to lackluster p……続きを見る
L’achat-revente porte bien son nom : il se résume à deux mots. Acheter. Revendre.
Deux étapes pour réaliser une opération immobilière tout entière.
Entre-temps peuvent s’insérer la réhabilitation, l……続きを見る
Have we lost our way as business leaders?
Algorithms. Artificial intelligence. Big data. No matter what your industry, you can't escape the influence of technology in every facet of your business. B……続きを見る
Have we lost our way as business leaders?
Algorithms. Artificial intelligence. Big data. No matter what your industry, you can't escape the influence of technology in every facet of your business. B……続きを見る
Bitcoin isn’t just for criminals, speculators, or wealthy Silicon Valley entrepreneurs – despite what the headlines say. In an imperfect world of rampant inflation, creeping authoritarianism, survei……続きを見る
L'Afrique est, sans nul doute, la prochaine frontière de la scène tech mondiale. Transformer "l'air en eau potable" ? Apprendre le code pour s'ouvrir à un marché de l'emploi plus rémunérateur ? Dése……続きを見る
Discover New Entrepreneurial Marketing Strategies for Supercharging Profits and Sustaining Competitive Advantage!
This practical guide shows how to use modern entrepreneurial marketing techniques to……続きを見る
Welcome to the art of selling and unlocking the unlimited potential of sales! In this 44-page ebook, I invite you to discover the secret codes that seduce the reptilian brain, unleashing unexplored ……続きを見る
Unleash your sales potential with The Sales Momentum Mindset. This transformative guide is the key to unlocking sustainable sales force motivation by doing something radical: ignoring motivation. Cr……続きを見る
Digital storytelling for brands has become a non-negotiable skill in the 21st century, due to the need to connect and communicate with diverse audiences across multiple channels and platforms. The a……続きを見る
