ONE - Corporate History 1

Counter-Cola charts the history of one of the world’s most influential and widely known corporations, The Coca-Cola Company. Over the past 130 years, the corporation has sought to make its products,……続きを見る

Say It And Live It is the first collection of provocative, passionate, and intelligent corporate mission statements--the most powerful and popular managerial tool in business today. A corporate miss……続きを見る

“Current fans and recovering Hulkamaniacs alike should find [Sex, Lies, and Headlocks] as gripping as the Camel Clutch.” ーMaxim Sex, Lies, and Headlocks is the ultimate behind-the-scenes look at th……続きを見る

L’ebook 9 storie di ordinaria innovazione, curato da Giusi Carai e Alessio Neri, vuole rispondere alla domanda "Cos'è l'innovazione?", attraverso la viva voce dei 9 team di innovatori reggini che ha……続きを見る

Dayton�s department store, grand in scope and company spirit, enjoyed a century in the limelight as one of the nation�s leading retailers. Its disappearance has been a challenge to the community, bu……続きを見る

Há pouco tempo seria inimaginável alguém entrar no carro de um completo estranho para ir até o trabalho ou viajar para outro país e se instalar na casa de um mero desconhecido. Hoje, porém, vivemos ……続きを見る

Lo storytelling è una delle caratteristiche dell’innovazione aziendale attuale. Il saper raccontare storie è una competenza antica, ma oggi ha trovato nuove applicazioni e significati all’interno de……続きを見る

Taking a career break is a conflicted and risky decision for high-achieving professional women. Yet many do so, usually planning, even as they quit, to return to work eventually. But can they? And i……続きを見る

Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars whose careers collectively spanned over 100 years. An introductory chapter descri……続きを見る

Anualmente – pelo sétimo ano consecutivo – reunimos em um livro as palavras, frases e poesias escritas com amor e devoção pelo nosso próximo. O Conteúdo é destinado às pessoas que podem fazer do mun……続きを見る

Este é um livro de Fontes, Ferramentas e Filosofias para o Empreender com êxito. Neste livro, agora que o véu de cinco mil e quinhentos anos se rasgou vamos ler sobre como empreender com êxito conti……続きを見る

The authoritative account of the rise of Amazon and its intensely driven founder, Jeff Bezos, praised by the Seattle Times as "the definitive account of how a tech icon came to life." Amazon.com sta……続きを見る

This book provides rich new empirical evidence on green business as it examines its variation between industries and nations, and over time. It demonstrates the deep historical origins of endeavors ……続きを見る

How do actors organize after crisis? Do they «simply» return to normal? The post-crisis phase is anything but a linear process. Actors and their practices may be transformed by learning from crises ……続きを見る

From the 1960s through the 1990s, the most common job for women in the United States was clerical work. Even as college-educated women obtained greater opportunities for career advancement, occupati……続きを見る

Corporate social responsibility has entered the mainstream, but what does it take to run a successful purpose-driven business? A Harvard Business School professor examines leaders who put values alo……続きを見る

Spooner, an intellectual activist and later a philosophical anarchist, was one of 19th century America's most profound minds. He produced some of the finest constitutional arguments ever devised aga……続きを見る

From the 1960s through the 1990s, the most common job for women in the United States was clerical work. Even as college-educated women obtained greater opportunities for career advancement, occupati……続きを見る

La historia real de Fractus, la startup barcelonesa cuya tecnología consiguió que los móviles escondiesen sus antenas. Con el ritmo de un thriller cinematográfico, Rubén Bonet, cofundador y CEO de l……続きを見る

For Business Ethics is a daring adventure into the world of business ethics. It offers a clear and accessible introduction to business ethics and also expands business ethics beyond its current narr……続きを見る

Updated business wisdom from the founder of Dogfish Head, the nation's fastest growing independent craft brewery Starting with nothing more than a home brewing kit, Sam Calagione turned his entrepre……続きを見る

The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and firms which have shaped this industry, such as Avon, Coty, Estée ……続きを見る

Since flying its first mail flight on October 1, 1926, Northwest Airways, now known as Northwest Airlines, has grown to become one of the world�s leading airlines. Northwest�s legacy of leadership i……続きを見る

The study and teaching of marketing as a university subject is generally understood to have originated in America during the early 20th century emerging as an applied branch of economics. This book ……続きを見る

Da Luxottica a Safilo, dalla galassia Marzotto a quella dei Benetton, da De Longhi a Nice, da Geox a Eurotech, questo libro racconta la storia (anche la più recente), delle maggiori imprese operanti……続きを見る

Dall'introduzione di Massimo Bottura: «Svegliarsi la mattina, coricarsi la sera e nel frattempo fare ciò che si ama - questo è il vero successo. Credo sia impossibile raggiungere grandi risultati da……続きを見る

Essays on the history of HBO, a company designed to please audiences instead of advertisers, and the impact of its distinctive programming: “Recommended.” ーChoice The founding of Home Box Office in……続きを見る

New Orleans history is steeped in coffee. Café du Monde and Morning Call started serving café au lait more than a century ago. Outside the Cathedral of St. Louis in Jackson Square, early entrepreneu……続きを見る

In the dynamic world of business, every woman is destined to be the queen of her own domain. "Queen of Her Domain: Empowering Women Entrepreneurs to Rise" is a regal journey through the realms of en……続きを見る