著者：Deborah Malone
出版社： The Internationalist
発売日： 2014年10月31日
The marketing industry is undergoing dramatic transformation brought about by technology, globalization, and shifting economics. "The reinvention of marketing" is becoming a more critical issue as t……続きを見る
Not sure how to get started on building your author platform? Not sure what an author platform is? Then this is the book for you.
Includes:
How tos on the various social media networks.
A list of r……続きを見る
Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars whose careers collectively spanned over 100 years. An introductory chapter descri……続きを見る
Corporate Heritage Marketing introduces the reader to the design and implementation of a heritage marketing strategy. It aims to propose a new and integrated reading of this marketing strategy, both……続きを見る
