ONE - Retailing 1

Prada stores carry a few obscenely expensive items in order to boost sales for everything else (which look like bargains in comparison). People used to download music for free, then Steve Jobs convi……続きを見る

Retailing around the world is undergoing huge change, and as a result, the sector is experiencing some of the most interesting and challenging times in its history. The most profound shift is the ri……続きを見る

Dayton�s department store, grand in scope and company spirit, enjoyed a century in the limelight as one of the nation�s leading retailers. Its disappearance has been a challenge to the community, bu……続きを見る

"Growing Small. How to Manage, Market and Measure Your Way to Retail Success in Just 90 Days! Even if you have no time or money." is a new kind of book that shows small store owners exactly how to t……続きを見る

Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars whose careers collectively spanned over 100 years. An introductory chapter descri……続きを見る

Corporate Heritage Marketing introduces the reader to the design and implementation of a heritage marketing strategy. It aims to propose a new and integrated reading of this marketing strategy, both……続きを見る

our book sales on your website. It covers: The advantages of selling direct through your website The five best offers you can make to your readers (including bundling, exclusivity, and more) Seller ……続きを見る

**Winner of the Financial Times and Goldman Sachs Business Book of the Year Award** 'Brad Stone's definitive book on Amazon and Bezos' The Guardian 'A masterclass in deeply researched investigative ……続きを見る

This book provides an innovative perspective on class dynamics in South Africa, focusing specifically on how different interests have shaped economic and trade policy. As an emerging market, South A……続きを見る

The scope of the study reported in this book entails understanding the constraints and providing potential diagnostics to Africa’s leather sector, which is otherwise globally, one of the most lucrat……続きを見る

Everyone shops online these days, but there are certain experiences and products that resist the move to e-commerce. When we can order almost anything online, what compels us to make a purchase in p……続きを見る

Once upon a department store, Gable's was the place to shop, eat, meet, and be seen in downtown Altoona, Pennsylvania. Now, the classic store has come back to life in the pages of this one-of-a-kind……続きを見る

Do I hear $16.95? A $227.5 billion enterprise around the world, live auctions feature everything from cars to homes, fine art to coal. The only book of its kind, this guide will show how lucrative, ……続きを見る