ONE - Sales & Selling 1

La professione del venditore è una sorta di via di mezzo fra arte e mestiere. Il mestiere è un fatto di abilità tecnica, meccanicamente e rigorosamente applicata. L’arte alla padronanza della tecnic……続きを見る

Guida pratica per imparare le tecniche di vendita alla portata di qualsiasi livello di esperienza. C’è chi l’istinto del venditore ce l’ha nel sangue. Ingvar Kamprad, il fondatore dell’Ikea, a 5 ann……続きを見る

Frederick Taylor, considerato l’ideologo della catena di montaggio introdotta poi alla Ford nei primi anni del ‘900, giudicava indispensabile un sistema ad incentivi per migliorare la produttività, ……続きを見る

This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an ea……続きを見る

As Europe moves towards becoming a truly single European market, its contribution to global marketing grows. This topical text expands upon existing international marketing theory and synthesizes it……続きを見る

Learn what selling wide means for ebooks, print books, audiobooks, translations, and subsidiary rights. In this book, you'll find: -- The five main strategies for going wide and how authors decide: ……続きを見る

You can’t sell someone who refuses to meet youーor can you? There are dozens of practical, legal ways to get past voice mail, charm human assistants, and persuade important people to give you a slic……続きを見る

Prada stores carry a few obscenely expensive items in order to boost sales for everything else (which look like bargains in comparison). People used to download music for free, then Steve Jobs convi……続きを見る

A sound territory/strategic account plan is essential to make the best use of your limited time and resources--especially in business-to-business selling. And, the effective execution of your plan w……続きを見る

As sales managers are encouraged to manage increasingly global territories, the art of selling becomes complicated and the rules of negotiation more diverse. This absorbing book considers the many f……続きを見る

This book focuses on the notion of “vintage innovation” and its application in various old technology-based communities of practice. Some communities of practice resist and react to technological ch……続きを見る

Dave Donelson makes selling a creative act. Following his system, you’ll create new demand for your products and services, find more new customers, and develop closer, stronger relationships with yo……続きを見る

The fast-track MBA in sales Imagine having instant access to the world's smartest thinking on sales - and being shown exactly what to do to guarantee that you get your own selling right, every time.……続きを見る

The first edition of this contemporary classic can claim to have put ′consumer culture′ on the map, certainly in relation to postmodernism. This expanded new edition includes: a fully revised prefa……続きを見る

Most people think that Selling is telling. Telling everyone how great the product is. This was the Snake Oil Salesman’s special skill. He could talk for hours. He didn’t even take a breath! It was a……続きを見る

The ways in which commercial organizations and service providers 'style' themselves - creating the image they wish to portray to their potential consumers - is a long-established area of research in……続きを見る

Health, Food and Social Inequality investigates how vast amounts of consumer data are used by the food industry to enable the social ranking of products, food outlets and consumers themselves, and h……続きを見る

Your Roadmap to Sales Management Success takes you on an invigorating learning journey through the 10 essential roles where high performance sales managers excel. Author, Wayne Moloney has distilled……続きを見る

From the millionaire entrepreneur and New York Times bestselling author of The 10X Rule comes a bold and contrarian wake-up call for anyone truly ready for success. One of the 7 best motivational bo……続きを見る

The leading academic authorities contributing to this book have been involved in major studies carried out for international organisations, individual governments, and national trades' union organis……続きを見る

The world of shopping is at a crossroads. While online sales are growing at runaway speed, many businesses are finding themselves left behind, discovering that what has worked so long in offline doe……続きを見る

Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' nee……続きを見る

From the Lens of Color identifies and delineates a methodology for effectively positioning and/or repositioning oneself in today's global job market that moves significantly beyond strategies associ……続きを見る

The breakthrough process used by more than 500,000 sales professionals worldwide! The Solution Selling Fieldbook helps you integrate the plan's nuts-and-bolts techniques into your own day-to-day pr……続きを見る

This guide is a must read for all those who are considering a career in the industry, whether they are a school leaver, graduate or are looking for a career change. Starting with an overview of the ……続きを見る

Retailing around the world is undergoing huge change, and as a result, the sector is experiencing some of the most interesting and challenging times in its history. The most profound shift is the ri……続きを見る

Marketing in the pharmaceutical and healthcare sector requires a particular set of skills; its intricacies mean planning is an essential prerequisite. The marketing planning system described in this……続きを見る

This book provides a systematic view of current and future research perspectives on intercultural knowledge sharing and offers a model for the growth of organizational knowledge in the digital age. ……続きを見る

Across the world each year events of every shape and size are held: from community events, school fairs and local business functions through to the world’s largest festivals, music events, conferenc……続きを見る

Up until now many businesses have been able to get away without fully succeeding in their CRM implementations. As we move into the age of artificial intelligence, the basics of data management and C……続きを見る