Rio - Consumer Behaviour 1

This book provides a new interpretation of the relationship between consumption, drinking culture, memory and cultural identity in an age of rapid political and economic change. Using France as a ca……続きを見る

Dire que le consommateur est le coproducteur de la valeur (d’usage), c’est accepter l’idée qu’un objet, seul, n’a pas de valeur. Elle n’émerge que lorsque l’objet est intégré dans une pratique. C’es……続きを見る

Nous proposons ici une lecture intéressée, et donc partielle, de la vision des sociétés contemporaines de Baudrillard.Intéressée, parce que nous allons privilégier son regard sur le monde des objets……続きを見る

Le terme sémiologie est plutôt réservé aux approches françaises des années 1960 et 1970 inspirées notamment par Roland Barthes. En revanche, l’ensemble des travaux internationaux comme la plupart de……続きを見る

Uncover the Hidden Forces Shaping Your World Have you ever wondered why you buy what you buy, why certain trends catch fire, or how policies truly impact our lives? 'Economic Secrets Exposed' delves……続きを見る

O livro se apoia em uma ampla pesquisa, bibliográfica e de campo, de grandes e renomados autores, mundialmente reconhecidos, em Marketing de Relacionamento, trazendo conceitos, reflexões e práticas,……続きを見る

Uncover the Hidden Forces Shaping Your World Have you ever wondered why you buy what you buy, why certain trends catch fire, or how policies truly impact our lives? "Economic Secrets Exposed" delves……続きを見る

This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications, and technologies, focusing on how companies can create and maintain mu……続きを見る

In our modern world, choice is celebrated as a symbol of freedom and autonomy, a pillar upon which market economies stand. Yet, the abundance of choices available to us in every aspect of our lives……続きを見る

In recent years, consumers have become increasingly interested not just in price and quality but in where and how food is produced. However, these changes to consumer attitudes have highlighted a co……続きを見る

Eco-Innovation considers the impact industry has on our environmental surroundings whilst exploring the need for more sustainable development. The concept of sustainable development and the general ……続きを見る

Be armed and ready the next time you buy a car. Car Dealer Hell is a complete car buyer’s guide. This book exposes the scams, gimmicks and deceitful practices used by dealers every day. Get useful c……続きを見る

This standard work provides a scholarly and clear introduction to understanding consumer behaviour both for those with practical involvement in marketing and for students in bachelor=s and master=s ……続きを見る

From Patagonia to Apple, Whole Foods to New Balance, we love our favorite products--and, by extension, the companies that provide them. The emotional connections we form with our beloved brands and ……続きを見る

Education in consumer affairs has become increasingly important in recent years with the growth of consumer societies in many parts of the world. This practical handbook is a guide to teachers on th……続きを見る

The burgeoning field of behavioral economics has produced a new set of justifications for paternalism. This book challenges behavioral paternalism on multiple levels, from the abstract and conceptua……続きを見る

"L’agricoltura biologica è il grembo di un’economia liberata e posta al servizio dell’umanità", scrive il filosofo Roberto Mancini. Perché il biologico non è solo un "bollino", ma stile di vita, mod……続きを見る

This book introduces readers to the core principles and methodologies of product development, and highlights the interactions between engineering design and industrial design. It shows to what exten……続きを見る

“Nascosta dietro alla complessità e all’illeggibilità dei contratti si è spesso celata l’intenzione di pilotare gli investimenti dei cittadini verso prodotti poco chiari, dalla dubbia sicurezza e so……続きを見る

Discover solutions to common obstacles faced by project managers. Written as a business novel, the book is highly interactive, allowing readers to participate and consider options at each stage of a……続きを見る