William - Public Relations 1

This book is designed for sales managers as they make decisions and solve problems on a day-to-day basis. Managing Sales Professionals provides readers with specific details and illustrates how to p……続きを見る

Now in its third edition, In the News is the standard Canadian textbook on media relations, used across the country. The authors provide an introduction to media relations, grounded in both communic……続きを見る

In today's business world, competence is no longer enough in an employee;competent employees are merely a starting point. Internal Marketing: Your Company's Next Stage of Growth details how you can ……続きを見る

Enquanto as notícias vindas da Europa cobriam o planeta de tristeza, a maneira como o Brasil encarava o início da pandemia provocava inúmeras dúvidas sobre qual seria a verdadeira orientação do país……続きを見る

This book is intended for scholars, researchers, and academic leaders who have a passion to share their knowledge outside their classroom, laboratory, or institution; who want to make a difference; ……続きを見る

Through original case studies and analyses of real-life media experiences, Media Ethics challenges readers to think analytically and critically about ethical situations in mediated communication. Th……続きを見る

Capitalize on the principles of psychology to develop more effective leadership!Whether you work in a smokestack industry, the service sector, or a high-tech information-based business, the basic pr……続きを見る

Marketing for Attorneys and Law Firms presents timely topics which are well-researched and written by a fine array of authors from around the country. As attorneys are becoming more interested in ma……続きを見る

Media contact is a fact of business life. And yet this is the only book on the market that focuses exclusively on getting the best out of contact with journalists. It's written by a journalist, abou……続きを見る

Examine the changing nature of foreign investments in Latin America!Generously enhanced with easy-to-understand charts, tables, and graphs, this book covers the ins and outs of foreign direct invest……続きを見る

Learn what you need to know to conduct successful business in Mexico!This book is a primer on all aspects of doing business in Mexico, with practical examples that illustrate the risks and benefits ……続きを見る

You’re either fully engaged with your audience or you’re irrelevant. The choice is yours. What do Chipotle and The Matrix and Intel and Old Spice and The Teenage Mutant Ninja Turtles know that you d……続きを見る

This publication will teach you the basics in How to do PR for a Startup. With step by step guides and instructions, you will not only have a better understanding, but gain valuable knowledge of wha……続きを見る

his book brings together cutting-edge research by leading African communication and media theorists to provide a broad but detailed survey of the history and present state of the art of advertising ……続きを見る

IN SCHOOL WE'RE TAUGHT THE WRITTEN WORD, BUT IN LIFE IT'S WHAT WE SAY THAT MATTERSーESPECIALLY DURING INTERVIEWS Game Face pushes the playback button on 19 real media interviews to illustrate the ve……続きを見る

I want to have deep conversations that uncover helpful truths, clarify confusing concepts, and allow me to connect with others. I call this smart talk: real, honest, helpful conversations with an in……続きを見る