William - Communication 1

Winner of the 2022 Textbook & Academic Authors Association′s The McGuffey Longevity Award Media/Society: Technology, Industries, Content, and Users helps students understand the relationship between……続きを見る

Using a broadened conceptualization of agenda setting, this volume's objective is to examine the drug issue from mid-1984 to mid-1991 to determine how drug-related issues and events -- both real and……続きを見る

Controversies in Media Ethics offers students, instructors and professionals multiple perspectives on media ethics issues presenting vast "gray areas" and few, if any, easy answers. This third editi……続きを見る

This collection examines the ways in which women have used political rhetoric and political discourse to provide leadership, or assert their right to leadership, at the national level. While over th……続きを見る

A Functional Analysis of Political Television Advertisements examines theory and research on election advertisements. William Benoit employs the Functional Theory of Political Campaign Discourse to ……続きを見る

Awards and Praise for the first edition: Recipient of the 2006 International Association for Relationship Research (IARR) Book Award "This text, as it presently stands, is THE go-to text for stal……続きを見る

Filled with helpful checklists, charts, and suggestions for further reading, this practical, comprehensive, and multidisciplinary guide takes readers through the entire case-writing process, includi……続きを見る

Directed to scholars and senior-level graduate students, this book is an iconoclastic survey of the history of dualism and its impact on contemporary cognitive psychology. It argues that much of mod……続きを見る

The study of advertising and its treatment of utopian appeal enhance our understanding of consumer culture. By looking into the advertising page, we also look into consumers’ desires and the process……続きを見る

Now available in a fully revised and updated ninth edition, World News Prism provides in-depth analysis of the changing role of transnational news media in the 21st-century. Includes three new chap……続きを見る

Managing Interpersonal Conflict helps readers better understand and ultimately manage their routine interpersonal conflicts. Specifically, the book walks readers through the conflict process--from t……続きを見る

Offering a strategic orientation to crisis management, this fully updated edition of Crandall, Parnell, and Spillan′s Crisis Management helps readers understand the importance of planning for crises……続きを見る

Writing Youth: Young Adult Fiction as Literacy Sponsorship shows how many young adult novels model for young people ways to manage the various media tools that surround them. Jonathan Alexander exam……続きを見る

Television, Social Media, and Fan Culture examines how fans use social media to engage with television programming, characters, and narrative as well as how television uses social media to engage fa……続きを見る

Given the centrality of economics and communication in the Occupy movement, Understanding Occupy from Wall Street to Portland uses economic insights and contemporary theories of communication to bet……続きを見る

This book presents the most serious and comprehensive study, by far, of American public perceptions about the meaning of space exploration, analyzing vast troves of questionnaire data collected by m……続きを見る

Orwell’s "Politics and the English Language" in the Age of Pseudocracy visits the essay as if for the first time, clearing away lore about the essay and responding to the prose itself. It shows how ……続きを見る

The Political Mel Brooks analyzes both Mel Brooks’s more popular films and his lesser known work to explore how his use of parody and satire, his keen sense of the history of Jewish comedic conventi……続きを見る

A landmark volume that explores the interconnected nature of technologies and rhetorical practice Rhetorical Machines addresses new approaches to studying computational processes within the growing ……続きを見る

From the pundits to the polls, nearly everyone seems to agree that US politics have rarely been more fractious, and calls for a return to “civil discourse” abound. Yet it is also true that the requi……続きを見る

This book provides academic reformers with a blueprint for tackling the upheaval facing media education. It calls for a new professionalism that rejects the status quo, reflects the mission and dive……続きを見る

An Ecology of Communication addresses an ecological and communicative dilemma: the universe, earth, and socio-cultural life world are resoundingly dialogic, yet we have created modern and postmodern……続きを見る

Everyone wants to have a nurturing, happy, working union with a spouse or loved one--but time after time, it can fail, fall flat, or not live up to expectations. Now, after surveying more than 30 ye……続きを見る

Studies of Communication in the 2020 Presidential Campaign explores a wide range of communication elements, themes, and topics of the 2020 presidential election. The introduction provides a brief sn……続きを見る

When Communication Became a Discipline argues that speech and journalism professors embraced the concept of communication between 1964 and 1982. They changed the names of their scholarly societies a……続きを見る

The Fourth Edition of Bridging Differences: Effective Intergroup Communication builds on the strengths of the previous editions and provides state-of-the-art knowledge about intergroup communication……続きを見る

Critical Studies of Southern Place: A Reader critically investigates and informs the construction of Southernness, Southern identity, and the South past and present. It promotes and expands the noti……続きを見る

This book is based on the Functional Theory of Political Campaign Discourse. It adopts a communication perspective to campaigns for public office. It discusses medium (e.g., speeches TV spots, debat……続きを見る

This book argues for – and carries out – what the author terms Heightened Performative Autoethnography (HPA). The common theme throughout the volume involves resisting oppressive and hegemonic space……続きを見る

In the eighteenth century, the printing press enabled the rise of an independent press--the Fourth Estate--that helped check the power of governments, business, and industry. In similar ways, the in……続きを見る