This book provides a compendium of cutting-edge knowledge for an efficacious retailing strategy, with lessons from the organized retailing sector in India. It explores customer needs and their impac……続きを見る
Comment définir une stratégie client claire et adaptée à la situation spécifique de l’entreprise ? Comment motiver les équipes autour de cette relation client ? Quels outils mettre en place afin de ……続きを見る
Apple gets a lot of credit for being an innovative and cool brand. The purity in design, seamless interaction between hardware and software, as well as, the unique user-experience are usually its to……続きを見る
著者：Mojca Ramšak
出版社： Springer International Publishing
発売日： 2022年02月25日
This book is inspired by the term “digiwine,” a neologism referring to the production and/or marketing of wine through the use of new technologies and robotics such as vineyard information systems, ……続きを見る
著者：Mojca Ramšak
出版社： Springer International Publishing
発売日： 2016年05月23日
This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and Wine Kings. The author charts the history of Wine Queens in Europe, the America……続きを見る
