ache - Consumer Behaviour 1

This is the fourth volume of edited books constituting an eclectic collection of papers in behavioral finance based on contributions by participants of Israel Behavior Finance conferences. Like its ……続きを見る

Semiotics is a superpower for marketers. It's a proven, powerful method of uncovering consumer insight, tailoring brand strategies that work and generating profit for brands. Companies such as Unile……続きを見る

Small is Beautiful is E. F. Schumacher's stimulating and controversial study of economics and its purpose. This remarkable book examines our modern economic system - its use of resources and impact ……続きを見る

Identity Economics provides an important and compelling new way to understand human behavior, revealing how our identities--and not just economic incentives--influence our decisions. In 1995, econom……続きを見る

If you can't trust those in charge, who can you trust? From government to business, banks to media, trust in institutions is at an all-time low. But this isn't the age of distrust -- far from it. In……続きを見る

Una brillante radiografía de las dinámicas laborales en el sector del turismo El turismo ha cambiado la faz de muchas ciudades. Quizá fue motor económico, pero ha generado efectos indeseados y es ho……続きを見る

“Amidst a thousand tirades against the excesses and waste of consumer society, [this book] offers us something genuinely new and invigorating: a way out.” ーSteven Johnson, New York Times–bestsellin……続きを見る

The pressure on companies to innovate is increasing. Market conditions are becoming more volatile. The number of competitors is increasing. New business models are upsetting old structures. And cust……続きを見る

In recent years, consumers have become increasingly interested not just in price and quality but in where and how food is produced. However, these changes to consumer attitudes have highlighted a co……続きを見る

A guide for nonprofits and social change organizations on how to tap the potential of the female market and why it helps. The secret to changing the world is hidden in plain sight. In fact, it’s hal……続きを見る

This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital ……続きを見る

Der Innovationsdruck auf Unternehmen steigt. Die Marktbedingungen werden volatiler. Die Zahl der Mitbewerber:innen steigt. Neue Geschäftsmodelle wirbeln alte Strukturen durcheinander. Und Kund:innen……続きを見る

This book employs the latest insights from modern marketing into the theory and practice of corporate communication, including the main stages and goals, and highlights the key potentials for the fi……続きを見る

Nominated for the Business Book Awards 'Embracing Change' category ----- If you can't trust those in charge, who can you trust? From government to business, banks to media, trust in institutions is ……続きを見る

What will become of the shops? More than ever, the high street appears to be under mortal threat, its shops boarded up as the sad 'bricks and mortar' survivals of a pre-online retail world. But behi……続きを見る

WINNER: Business Book Awards 2023 - Sales & Marketing Boosting retail sales is more important than ever. Stand out in a global, digital marketplace, grow customer loyalty and evolve your brand by le……続きを見る

The Motherhood Business is a piercing collection of ten original essays that reveal the rhetoric of the motherhood industry. Focusing on the consumer life of mothers and the emerging entrepreneurshi……続きを見る

This book examines postsocialist transformations reflected in urban middle-class domestic spaces and in museums dedicated to socialism in Romania. It focuses on the significance and circulation of p……続きを見る

In the 20th century humanity consumed products faster than ever, but this way of living is no longer sustainable. This new and important book shows how technological advances are driving forms of ‘c……続きを見る

This concise monograph introduces and examines social influence from the perspective of the so-called target, rather than from the source, thus providing for the first time a bidirectional account o……続きを見る

Dieses Buch befasst sich mit psychologischen Aspekten des Steuerzahlens. Die Hinterziehung und das Umgehen von Steuern sind ein Problem, das dem Staatshaushalt erheblichen Schaden zufügt und das Fun……続きを見る

This book provides detailed examination of start-up companies which entered the smartphone industry following the revolution triggered by Apple with its iPhone in 2007. Analytical case studies explo……続きを見る