In the book "Quantitative and Qualitative Research Methods Simplified" I attempt to acquaint the beginning researcher with the available options in the field. I sought to present the information in ……続きを見る
Capturing the views and experiences of children and young people directly and involving them more actively in the research process are increasingly seen as essential for good research, evaluation, a……続きを見る
This is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research in the broader context of marketing and managerial decision……続きを見る
