anne - Consumer Behaviour 1

Race has long shaped shopping experiences for many Americans. Retail exchanges and establishments have made headlines as flashpoints for conflict not only between blacks and whites, but also between……続きを見る

Increasingly today, in every age group, consumers are committing to brands that show good citizenship--from fair employment practices, to social responsibility, to charitable giving. In fact, suppor……続きを見る

The marketing playbook for the Subscription Economy, now in its 3rd edition Subscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to th……続きを見る

Un guide pratique et accessible pour tout savoir sur Spotify et ses créateurs passionnés Avec plus de 60 millions d’utilisateurs actifs à travers le monde en fin d'année 2014, Spotify est de loin l’……続きを見る

Un guide pratique et accessible pour tout savoir sur le CRM ou la gestion de la relation client Vos clients vous lâchent les uns après les autres ? Ou bien vous n'arrivez pas à en convertir de nouve……続きを見る

The Motherhood Business is a piercing collection of ten original essays that reveal the rhetoric of the motherhood industry. Focusing on the consumer life of mothers and the emerging entrepreneurshi……続きを見る

Neuroscientific research shows that the great majority of purchase decisions are irrational and driven by subconscious mechanisms in our brains. This is hugely disruptive to the rational, logical ar……続きを見る

This book provides a vivid examination of the issue of consumer inequality in Americaーone of society's most under-discussed and critical issuesーthrough the evaluation of real-life cases, the trend……続きを見る

In recent years, consumers have become increasingly interested not just in price and quality but in where and how food is produced. However, these changes to consumer attitudes have highlighted a co……続きを見る

Hundreds of businesses have customers who admire them, but only an elite few have true advocatesー passionate, loyal, vocal fansーwho rave about them to anyone who will listen. Jeanne Bliss, who ser……続きを見る

Participation and social responsibility in innovation is the core theme of this book. Both are issues of organization and not of ethics, or the enforcement of other forms of obligations on individua……続きを見る

The Origins of the Consumer Revolution in England explores the rise of consumerism from the end of the medieval period through to the beginning of the nineteenth century. The book takes a detailed l……続きを見る

In dieser Open-Access-Publikation analysieren die Autoren die öffentliche Debatte um Chancen und Risiken von Big Data und diskutieren die konkreten Implikationen in verschiedenen Lebensbereichen. In……続きを見る

We've all encountered businesses that just seem to 'get it'. Beyond their product or service, they do everything right. They bring magic to your encounter. They take standard and make it special. Th……続きを見る

This textbook provides a hands-on and intuitive overview of the methodological foundations of experimental economics. Experimental economic research has been an integral part of economic science for……続きを見る

Offers a detailed and entertaining analysis of the daily interactions between managers and employees in creative knowledge intensive organizations. Based on vivid examples, the book shows how both m……続きを見る

The authentic voices of sixty successful women, identify the challenges that they have faced in their careers and the ways in which they have overcome them. These include a male work culture and rec……続きを見る

NOW WITH NEW PROLOGUE ABOUT DEMYSTIFYING CORONAVIRUS NUMBERS, DONALD TRUMP AND WHY STATISTICS MATTER MORE THAN EVER 'The Number Bias combines vivid storytelling with authoritative analysis to delive……続きを見る

Online retailers have gained massive popularity in recent years, plunging large parts of brick-and-mortar retail into an existential crisis. In order to survive in times of growing online retail, br……続きを見る