anne - Public Relations 1

Quels sont les liens de dépendance entre les médias et les pouvoirs politiques et économiques? Quel est le rôle politique des médias? En complet porte-à-faux avec le discours romantique du journalis……続きを見る

Public relations professionals are operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, inc……続きを見る

This book investigates the relationship of secrecy as a social practice to contemporary media, news cultures and public relations. Drawing on Georg Simmel’s theorisation of how secrecy produces a ‘s……続きを見る

#PRredefined is a new international initiative with a bold ambition - to stimulate and lead the way in new thinking about the theory and practice of public relations - ultimately changing how 'publi……続きを見る

Your reputation is at stake on Internet. Anyone, including your competitors and enemies, can destroy your reputation and bankrupt your business overnight with fake negative reviews and false allegat……続きを見る

Organisez votre événement comme un chef d’orchestre grâce aux exemples et conseils pratiques, éprouvés en entreprise. Commander des pains surprises, faire une présentation, introduire un orateur, so……続きを見る

Taking a PR campaign from planning to implementation can seem overwhelming. This book provides a blueprint for success and is widely regarded as one of the best 'how-to' guides available. Digestible……続きを見る

Dieses Buch beschreibt anhand konkreter Beispiele das Entstehen einer Krise, wie man ihr vorbeugen und wie man sie zum eigenen Vorteil nutzen kann. Die Autorinnen erläutern, wie man sich mit Krisenp……続きを見る

Diverse in economic development, political and mass media systems, the countries in Southeast Asia cast a unique light on the parallels between development-cum-participative communication and corpor……続きを見る

Agency leaders spend the majority of their time on three areas – their people, clients and new business. These are all important levers for consultancy growth. But too often, agency owners forget tw……続きを見る

Communication and relationships sit at the centre of our hyper-connected lives, and their effective management is a strategic necessity for all organisations today. As the communication and public r……続きを見る

This book offers an engaging and accessible introduction to data visualization for communicators, covering everything from data collection and analysis to the creation of effective data visuals. Str……続きを見る

Dieses Buch erklärt anhand konkreter Beispiele das Entstehen einer Krise, wie man ihr vorbeugen und wie man sie zum eigenen Vorteil bzw. zum Vorteil des Unternehmens nutzen kann. Die Autorinnen erlä……続きを見る

Putting strategy front and center, this public relations writing textbook coaches students to readiness for a career as an effective strategic communicator. The book focuses on the strategic aspect ……続きを見る

Das Buch beschäftigt sich mit der Leitfrage, welchen Einfluss Nachhaltigkeit auf die Kommunikationspolitik von Unternehmen im Rahmen des Green Marketings hat. Es wird erläutert, inwiefern die klassi……続きを見る