Dieses Buch befasst sich mit den Auswirkungen zunehmender Automatisierung im Vertrieb. Als Konsequenz von Automatisierung nimmt die persönliche Interaktion zwischen Mitarbeiter und Kunde ab, sodass ……続きを見る
El principal factor de diferenciación de lasneuro ventas respecto de los métodos tradicionales es la aplicación de las neurociencias, que brindan una importante ventaja competitiva. La realidad conf……続きを見る
A proven approach used by today's best professional service partners to win, retain, and grow client relationships.
There is a growing problem in the professional services industry that is often ack……続きを見る
Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer behaviour. It shows both the scientific frameworks and the ……続きを見る
Taking a PR campaign from planning to implementation can seem overwhelming. This book provides a blueprint for success and is widely regarded as one of the best 'how-to' guides available.
Digestible……続きを見る
Journalistiek in maatschappelijk perspectief is het eerste Nederlandstalige handboek dat het studiedomein van de journalistiek beschouwt vanuit een academische invalshoek. Het illustreert diverse pe……続きを見る
Marketing as a practice is facing unprecedented challenges: a changing media landscape, an increasingly complex customer journey, innovative technologies, start-ups which disrupt traditional channel……続きを見る
Learn how to create effective digital marketing campaigns, analyze competitor behaviour and conduct digital marketing in a responsible and accountable way with this real-life focussed and streamline……続きを見る
VeriSM: Unwrapped and Applied, the second volume within the VeriSM series, extends the information in the first volume VeriSM: A Service Management Approach for the Digital Age. It shows how VeriSM ……続きを見る
The Power of a Disciplined Life: A Guidebook to Spiritual and Financial Success explores the transformative impact that spiritual discipline has on financial growth, development, and achievement. Bl……続きを見る
Dieses essential ist eine einzigartige Zusammenstellung von Highlights der Online-Artikel aus dem Fachgebiet „Marketing + Vertrieb“ des digitalen Wissensportals Springer Professional. Die Fachjourna……続きを見る
This accessible, up-to-date, comprehensive, and in-depth textbook introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future ma……続きを見る
Réussir ses entretiens de vente dans le secteur hyperconcurrentiel de l’assurance impose d’oser ! L’attitude des clients varie selon la conjoncture économique, l’inflation, l’actualité ou les facteu……続きを見る
Cascades of new technologies and innovations are entering our lives so fast that it is difficult for us to adapt to one innovation before the next becomes embedded into our everyday lives. What happ……続きを見る
Start Earning Extra Money with eBay in 2025!
Ready to turn your passion for thrifting into a profitable side hustle or even a full-time, home-based business? Look no further than the BEGINNER'S GUID……続きを見る
Online retailers have gained massive popularity in recent years, plunging large parts of brick-and-mortar retail into an existential crisis. In order to survive in times of growing online retail, br……続きを見る
Dieses Buch liefert einen Einblick in die theoretischen Grundlagen des minimalistischen Konsums. Durch die Analyse von 20 Tiefeninterviews mit Minimalisten und die Integration neuester wissenschaftl……続きを見る
Social Media and Integrated Marketing Communication: A Rhetorical Approach explores social media in the areas of corporate identity, brand narratives, and crisis response from a rhetorical perspecti……続きを見る
Die Autoren zeigen, wie ein passender und zudem origineller und einzigartiger Claim erschaffen werden kann. Dabei erläutern sie, wie pauschale Wortzusammenstellungen vermieden werden, wie die Qualit……続きを見る
Dieses Buch ist eine umfassende Anleitung, wie Sie Ihr Marketing auf eine effiziente und gewinnbringende Weise optimieren können. Das Buch konzentriert sich auf drei Schlüsselaspekte des Wachstumsma……続きを見る
A winning pitch is more than just data points and chartsーit's a compelling story that captivates from start to finish. Yet crafting such a pitch is an art few have mastered, leading to lackluster p……続きを見る
Dieses Buch verrät, wie Sie Ihre Kunden begeistern und Geschäftskontakte zu unvergesslichen Erlebnissen machen. Susanne Beckmann und Ralph Lange präsentieren in ihrem Buch die geballte Erfahrung aus……続きを見る
Wat zijn de belangrijkste acties om je bedrijf te verduurzamen?
Hoe kan je medewerkers engageren en de markt overtuigen?
Hoe evolueer je zelf naar duurzaam leiderschap?
Duurzaamheid is geen benchmar……続きを見る
Based around research into marketing education and marketing practice, Marketing Skills in Practice: Developing a Successful Marketing Career helps students embarking on their career to develop thei……続きを見る
"What sells on Ebay?" is the most asked question when it comes to selling on the site. And while there are a lot of lists and videos about the hottest, most profitable items to look for, what most f……続きを見る
In 2021, the first of the 78 million Baby Boomers turned 75, and by 2030, those 65 and older will account for 20% of the U.S. population. Although seniors control 70% of disposable income and make 5……続きを見る
In this book, the drivers and barriers that motivate or inhibit consumers to participate in e-commerce are investigated, differentiating between the e-commerce subareas of cross-border e-commerce, v……続きを見る
De turbulenter wordende realiteit blijkt bijzonder uitdagend te zijn voor organisaties. Meer dan ooit hebben we leiders nodig die in staat zijn om te navigeren op steeds complexer wordend terrein. H……続きを見る
In a perfect world, great changemaking ventures would grow purely based on their own merit. In the real world, we have to be creative and strategic about how we brand our initiatives and get the sup……続きを見る
