Discover how the world's leading companies have added value to their company by rewiring the brand creation process
Brand Rewired showcases the world's leading companies in branding and how they hav……続きを見る
In der 3. Auflage ist das Handbuch u.a. um einen Teil rechtliche und technische Aspekte des Einsatzes von Social Media erweitert und an die Anforderungen der Praxis an die Digitalisierung angepasst ……続きを見る
The second edition of this popular textbook has been thoroughly revised, expanded and updated in order to reflect the recent extensive changes in European IP legislation. Providing an in-depth exami……続きを見る
著者:Sara Bannerman
出版社: Cambridge University Press
発売日: 2016年04月01日
The principle of Access to Knowledge (A2K) has become a common reference point for a diverse set of agendas that all hope to realize technological and human potential by making knowledge more access……続きを見る
European Trade Mark Law provides a coherent and authoritative commentary on both the substantive and procedural aspects of European trade mark law. It presents an integrated picture of the two major……続きを見る
The fourth edition of Australian Intellectual Property Law provides a detailed and comprehensive, yet concise and accessible discussion of intellectual property law in Australia. This edition has be……続きを見る
著者:Stacy-Ann Elvy
出版社: Cambridge University Press
発売日: 2021年06月07日
In the Internet of Things (IoT) era, online activities are no longer limited to desktop or laptop computers, smartphones and tablets. Instead, these activities now include ordinary tasks, such as us……続きを見る