Rediscover the fundamentals of marketing from the best in the business
In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technol……続きを見る
Business from scratch to success through hard work and companionship
This story is about how one person worked tirelessly, gathering around him the same hardworking people. Taking the company from s……続きを見る
¿Alguna vez has reflexionado sobre un incidente vergonzoso de tu pasado y has deseado que la tierra te tragara mientras repasabas ese momento nuevamente? Tal vez le enviaste un mensaje de texto a al……続きを見る
Actualmente, un gerente, director ejecutivo o jefe de una organización tiene la capacidad de supervisar todas las operaciones sin levantarse físicamente de la silla de la oficina, gestionando de man……続きを見る
¿Con qué frecuencia fantaseas con tener una mayor cantidad de dinero? ¿Atribuye sus modestos ingresos a factores externos en estas ensoñaciones? Tal vez usted afirme constantemente que los impuestos……続きを見る
¿Tiene a menudo la sensación de empezar el día de forma desfavorable, cansado al despertarse y ya tarde?
Cuando llegas al trabajo, inmediatamente te inunda una avalancha de correos electrónicos urge……続きを見る
Si perteneces al 70% de personas que sufren despidos en el trabajo, puedes creer que sólo tienes tres alternativas: dejar tu trabajo. Soportar y sentir dolor. Alternativamente, inicie un plan de con……続きを見る
Antes dependíamos de los vendedores para obtener orientación e información, pero ahora tenemos Internet a nuestra disposición.
En la época contemporánea, cuando realizamos una transacción, especialm……続きを見る
Nos encontramos con circunstancias en las que debemos persuadir a alguien para que haga algo, se comporte de cierta manera o incluso simplemente para que nos escuche en casi cualquier tipo de relaci……続きを見る
LA NUEVA REVOLUCIÓN DEL MARKETINGCrea experiencias que cautiven al cliente, fusionando lo físico y digital en un universo interactivo e inmersivo.Marketing 6.0 rompe los límites convencionales al in……続きを見る
¿Es posible sustentarse sin alcohol?
Es posible que exista un componente dentro de ti que note una disminución en el nivel de satisfacción derivado de tu asociación con el alcohol. Quizás este aspec……続きを見る
Available Open Access digitally under CC-BY-NC-ND licence.
With Agenda 2030, the UN adopted wide-ranging Sustainable Development Goals (SDGs) that integrate development and environmental agendas. Th……続きを見る
Intimate Leadership is a book for every corporate leader, startup founder, family-business owner or entrepreneur who wishes to build a long-term, profitable consumer-products business. The book is f……続きを見る
This book provides an accessible introduction to causal inference and data analysis with R, specifically for a public policy audience. It aims to demystify these topics by presenting them through pr……続きを見る
An eye-opening discussion of the future of marketing, from four of the leading minds in the field
In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, i……続きを見る
An MBA from Heaven, in a most practical way, shows you how to build a successful career and business while contributing to a fair and just society. In a cohesive and engaging narrative it answers th……続きを見る
This book provides a contemporary treatment of quantitative economics, with a focus on data science. The book introduces the reader to R and RStudio, and uses expert Hadley Wickham’s tidyverse packa……続きを見る
Named one of "The five best books to understand AI" by The Economist
The impact AI will have is profound, but the economic framework for understanding it is surprisingly simple.
Artificial intellige……続きを見る
Marketing has changed foreverーthis is what comes next
Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading mar……続きを見る
Do you want to learn how to stop worrying and start writing that #1 bestselling book? Do you have an amazing idea for a novel, but you can't seem to push through your own mental blocks and put pen t……続きを見る
Fixed income volatility and equity volatility evolve heterogeneously over time, co-moving disproportionately during periods of global imbalances and each reacting to events of different nature. Whil……続きを見る
Although publishing and digital cultures are evolving at highly different speeds in the Spanish markets, technology and the ebook both offer a broad spectrum of business opportunities for publishers……続きを見る
Letters of Credit: Theory and Practice explains in simple English all the important information you’ll ever need on letters of credit (LC). This book provides extensive, easy-to-understand, practica……続きを見る
#1 INTERNATIONAL BESTSELLER • The larger-than-life journey of an 18-year-old college freshman who set out from his dorm room to track down Bill Gates, Lady Gaga, and dozens more of the world’s most ……続きを見る
The truth is - it doesn't matter how smart or how slick a presentation is, if it isn't in sync with the decision maker's mindset, then it's bound to fail. That's the conclusion drawn by Miller and W……続きを見る
Amazon’s trillion-dollar success is the envy of everyone, but achievable by anyone.
What has propelled their record streak of growth? Their management system, and it can do the same for you no matte……続きを見る
Whether a theoretical system is realistic or not has been a concern in economics, particularly in monetary theory, over the past century. Following John R. Hicks’ proposal that a realistic monetary ……続きを見る
A surreal, lyrical work of narrative nonfiction that portrays how the largest domestic oil discovery in half a century transformed a forgotten corner of the American West into a crucible of breaknec……続きを見る
While most books on missing data focus on applying sophisticated statistical techniques to deal with the problem after it has occurred, this volume provides a methodology for the control and prevent……続きを見る
