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This book demonstrates why and how social activism targeting companies can produce unintended consequences. While it is challenging for social movement organizations (SMOs) to successfully change co……続きを見る

In the age where digital presence dictates business success, "Cheat Sheet for Google Maps Profits" is the essential compendium for any business seeking to harness the full potential of Google Maps. ……続きを見る

"Google Maps Profits" offers a thorough guide to maximizing the benefits of Google Maps services for businesses. The book commences by exploring the market potential and advantages of Google Maps, l……続きを見る

This comprehensive textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision making globally. The book will enable reader……続きを見る

With the importance of crude oil and its effect on the macro and micro economy alike and with the fluctuations of oil prices mainly due to geopolitical reasons -speculators taking this advantage in ……続きを見る

"The Start-Up Retail Guidebook" is the ultimate guide for anyone looking to start a successful retail business in South Africa. With years of experience in the industry, the author has compiled a co……続きを見る

This book highlights the development of retail marketing in developing economies and presents this sector as a major area of growth and business opportunity. With a special focus on supermarket chai……続きを見る

This book investigates the less-explored dimensions of how industries in different Indian subnational spaces or states have responded to the growing phenomenon of internationalization. What factors ……続きを見る

This book analyzes spatial and temporal patterns of international trade from a geographical perspective. Trade is an important key to understanding the changing dynamics of economic spaces over time……続きを見る

Whether you’re a small local shop or an international corporation, in order to advertise on Google, you’ll need to work with the Google Merchant Center. Google Merchant Center has become one of the ……続きを見る

This book examines whether India is successfully integrating and adapting to the global strategic management system. It offers essential insights into the evolution of export controls for goods, whi……続きを見る