g - Consumer Behaviour 1

In an increasingly competitive market, it’s harder and harder to stand out. But by reaching consumers on an emotional level, we can make a lasting, impactful connection in little more than the blink……続きを見る

Religious affiliation and religiosity of consumers can give rise to a differentiation of marketing strategy and marketing mix. They influence the values, habits and attitudes of consumers as well as……続きを見る

Available for the First TimeーThree Books in One! The Customer Centricity Ebook Collection is a must-have for any business leader looking to understand and implement customer-centric strategies. Thi……続きを見る

Be armed and ready the next time you buy a car. Car Dealer Hell is a complete car buyer’s guide. This book exposes the scams, gimmicks and deceitful practices used by dealers every day. Get useful c……続きを見る

Why should I do business with you… and not your competitor? Whether you are a retailer, manufacturer, distributor, or service provider – if you cannot answer this question, you are surely losing cus……続きを見る

As a leader in your organization, you will be very familiar with your organization’s key financial statements and monthly management reports. You may have spent countless hours discussing budgets an……続きを見る

Sex Worker Unionisation examines the challenges and opportunities offered by unionisation for Sex Workers. Exploring unionisation projects undertaken by Sex Workers in most major economies, this gro……続きを見る

This book studies the evolution in human thought, action, and behavior as a result of the 2008 fi nancial crisis and the Covid-19 crisis. Through the presentation and analysis of data, as recorded f……続きを見る

Race has long shaped shopping experiences for many Americans. Retail exchanges and establishments have made headlines as flashpoints for conflict not only between blacks and whites, but also between……続きを見る

The strategic concepts and tools illustrated in this book provide a framework for devising and implementing strategies favouring longevity of family-controlled business entities. The authors illustr……続きを見る

Strategic management makes a difference to the performance of public organizations. This book demonstrates that the most appropriate response is 'it all depends': on which aspects of strategy conten……続きを見る

With major retailers closing brick-and-mortar stores every month and the continued shift to online shopping, there is a major push to strengthen customer loyalty by improving the customer experience……続きを見る

"Luxury Fashion and Culture" focuses on the study of how humans use high quality, highly pleasurable, and frequently rare products, services, and experiences to distinguish to themselves and others ……続きを見る

This book provides a comprehensive analysis of asset price movement. It examines different aspects of stock return predictability, the interaction between stock return and dividend growth predictabi……続きを見る

This is the first book to investigate individual’s pessimistic and optimistic prospects for the future and their economic consequences based on sound mathematical foundations. The book focuses on fu……続きを見る