This book is designed to illuminate the features of cross-sector partnerships that make them powerful vehicles to drive social change. Partnerships across market sectors, involving for-profit, non-p……続きを見る
One of the biggest questions of the financial crisis has not been answered until now: What happened at Lehman Brothers and why was it allowed to fail, with aftershocks that rocked the global economy……続きを見る
The inside story of the epic turnaround of Ford Motor Company under the leadership of CEO Alan Mulally.
At the end of 2008, Ford Motor Company was just months away from running out of cash. With the……続きを見る
The most respected of firearm companies, Smith & Wesson explores the guns and company history from 1852 to to 1965. Rarely seen historical photographs, advertisements, and company documents culled f……続きを見る
The study and teaching of marketing as a university subject is generally understood to have originated in America during the early 20th century emerging as an applied branch of economics. This book ……続きを見る
Wat blijft erover van de reputatie van McKinsey & Company als je achter de schermen kijkt? Dit boek onthult de onzichtbare maar destructieve invloed die het bureau heeft op economie en maatschappij.……続きを見る
Here is a who's who of business, thirty-one profiles of inventors, financiers, organizers, motivators, and gurus--a vivid, informative look at the history of management as seen through the lives of ……続きを見る
Here is a who's who of business, thirty-one profiles of inventors, financiers, organizers, motivators, and gurus--a vivid, informative look at the history of management as seen through the lives of ……続きを見る
With the rise of urban communities came the need to create a system for the regulation of the interaction both social and material between the various interests at play in densely populated communit……続きを見る
Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars whose careers collectively spanned over 100 years. An introductory chapter descri……続きを見る
The London Passenger Transport Board (LPTB) was a unique hybrid public body accountable only to a small number of stakeholders, yet it delivered substantial improvements in public services and provi……続きを見る
This book is meant to provide some guidance to new generations of recently graduated students joining the workforce in a corporation. It gives some tips and recommendations from an executive with mo……続きを見る
