In an increasingly competitive market, it’s harder and harder to stand out. But by reaching consumers on an emotional level, we can make a lasting, impactful connection in little more than the blink……続きを見る
Customer Relationship Management in the Digital Age charts the concepts, strategies, benefits and technologies of CRM in an evolving and increasingly digital business landscape.
It empowers readers ……続きを見る
Diving into the evolution of Customer Experience this text offers an insightful exploration of the paradigm shift from customer service to Customer Experience (CX) within the Caribbean context. Unve……続きを見る
This brief, incisive, and entertaining book will take you to that place where sales are made with energy and flow. Finding the Sticking Point shows you how to converse with your customers in ways th……続きを見る
Available for the First TimeーThree Books in One!
The Customer Centricity Ebook Collection is a must-have for any business leader looking to understand and implement customer-centric strategies. Thi……続きを見る
Do you want to really solve your problem and stand out from your competition? Business Blue Ocean Strategy offers an innovative approach to staying ahead of the curve and staying competitive. Here a……続きを見る
As a leader in your organization, you will be very familiar with your organization’s key financial statements and monthly management reports. You may have spent countless hours discussing budgets an……続きを見る
Can you spare 77 seconds?
77 seconds is all of the time you will need to read an entire chapter of this book. “77 Seconds to Sales Success” is a refreshing, entertaining book from an author who sha……続きを見る
This supplemental text on PR law is intended to be used with other mass communication textbooks. It is intended for the mass communication law course, which is a mainstay in all accredited programs ……続きを見る
In this invaluable guide, a renowned international consultant teaches you how to identify and leverage your company’s competitive advantage to grow your business and stand out from the competition.
……続きを見る
