First book to combine financial results with proprietary benchmarking data and in-depth interviews with experienced knowledge practitioners. The resulting framework provides an inside- and outside-t……続きを見る
This thoroughly revised and updated edition of Asian Security Handbook focuses on the new challenges to security in the Asia-Pacific region presented by international terrorism. It reviews old secur……続きを見る
著者：G. Viglia
出版社： Palgrave Macmillan US
発売日： 2016年03月05日
Over the past few decades marketing practices have shifted with the sudden growth of social media and the proliferation of devices, platforms, and applications. This rapidly changing environment pre……続きを見る
The study and teaching of marketing as a university subject is generally understood to have originated in America during the early 20th century emerging as an applied branch of economics. This book ……続きを見る
著者：N.G. Gopalan
出版社： Arts & Science Academic Publishing
発売日： 2009年06月30日
A research penpcctive on Management HWnry thought ind iciu h been pnn ided tin focus On evolution and jeitopmrnr The luiue, importance jkq Kope d( management hive Men provided herein orih an ethical……続きを見る
Experts in public relations, marketing, and communications have created the most comprehensive textbook specifically for Canadian students and instructors. Logically organized to lead students from ……続きを見る
For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate g……続きを見る
Strategic Planning for Not-For-Profit Organizations covers all the steps involved in developing a strategic plan for a not-for-profit organization. Strategic planning has become a critical issue for……続きを見る
A REVOLUTIONARY NEW PERSPECTIVE ON HOW PRICING REALLY WORKS
“Contextual Pricing delivers a knock-out punch to complacent and low-return pricing approaches. . . . This book is full of intriguing, fre……続きを見る
New Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing analytics. While connecting to traditional research approaches such as surveys and fo……続きを見る
著者：N.G. Gopalan
出版社： Arts & Science Academic Publishing
発売日： 2009年06月30日
A research penpcctive on Management HWnry thought ind iciu h been pnn ided tin focus On evolution and jeitopmrnr The luiue, importance jkq Kope d( management hive Men provided herein orih an ethical……続きを見る
This is one of the first textbooks to explore the research process within the specific context of luxury brand management. It adopts a case-rich approach, informed by original research, to guide the……続きを見る
