When you help your customers and clients make profitable business decisions, the result is a win-win solution that can lead to a mutually beneficial long-term business relationship.
In Consultative ……続きを見る
This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book successfully published ……続きを見る
著者:Jonathan Allen
出版社: Taylor & Francis
発売日: 2019年02月13日
Technology has enabled a new age of entrepreneurship as entrepreneurs find digital tools that enable new ventures to exploit commercial opportunities around the world. This textbook provides student……続きを見る
In this new edition of the classic book, you'll learn how to get the most out of yourself and others by developing people management skills. You will also be introduced to the qualities needed for g……続きを見る
Who is McLaren's greatest nemesis?
What disappoints Ocado about their competitors?
What wakes Google up at 4am?
Why does Wimbledon sweat the small stuff?
Wild Thinking will provide readers with the ……続きを見る
著者:Rachana Sharma
出版社: Arts & Science Academic Publishing
発売日: 2015年06月30日
Of recent, Retail globalization has come to dominate academic and political discourse in India. The book provides to its readers coverage to the Indian Retail Policy and its implications on differen……続きを見る
This book explores the concept of advertising and the different ways advertising is understood and evaluated. It dives deep into planning, designing, and executing advertising campaigns on different……続きを見る
In every industry, and any company, customer loyalty marketing is an important pillar of corporate strategy. This second edition of Customer Loyalty Programmes and Clubs, explains how the key to eff……続きを見る
This book provides an understanding of the concept of marketing and its role in business and public organization including the need for scientific marketing analysis.
It includes a variety of mathem……続きを見る
Dieses Buch bietet Verkäufern ein klares Gerüst und eine Schritt-für-Schritt-Anleitung zu einer strukturierten Vorgehensweise bei der Neukundengewinnung: das Temperament-Sales-Modell. Sie erfahren, ……続きを見る
This is a book about the future of sustainability. Regenerative Business Voices: Values-based Entrepreneurship for Sustainable Enterprises tells the stories of four regenerative organizations and th……続きを見る