In the Kenyan financial sector, debt collection has long been synonymous with fear. From the relentless "shame-calling" of digital lenders to the heavy-handed tactics of traditional auctioneers, the……続きを見る
Diving into the evolution of Customer Experience this text offers an insightful exploration of the paradigm shift from customer service to Customer Experience (CX) within the Caribbean context. Unve……続きを見る
This book presents case studies of local, regional, and international businesses to show that marketing is an environment-sensitive activity, requiring an environment-specific treatment. The busines……続きを見る
Dentro de cada uno de nosotros reside un potencial ilimitado, una chispa de grandeza esperando ser liberada. Lamentablemente, la mayoría de las personas nunca llegan a experimentar la totalidad de s……続きを見る
More Than Money
Jamey Stegmaier knows crowdfunding. He's a veteran of seven successful Kickstarter campaigns (and counting) that have raised over $3.2 million, and he's the proprietor of the widely ……続きを見る
Digitalisierung im Marketing heißt Automatisieren und Innovieren. Neues ausprobieren und schneller lernen, was gut ist und was nicht. Digitales Marketing produziert in Echtzeit Kennzahlen. Wer diese……続きを見る
Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper need……続きを見る
著者:Alain Guillemain
出版社: Philia Capital Management LLC
発売日: 2013年03月20日
People have commented that Customer Delight sounds like a tasty treat, and indeed this book hits a sweet spot when it comes to business literature. Great care has been taken to ensure this book is e……続きを見る