This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a step-by-step approac……続きを見る
Geen wollige strategieën en complexe operationele oefeningen, maar een direct toepasbaar verhaal om met e-mailmarketing je doelgroep te inspireren, te teasen en te converteren.
Wat gebeurt er als tw……続きを見る
his book brings together cutting-edge research by leading African communication and media theorists to provide a broad but detailed survey of the history and present state of the art of advertising ……続きを見る
